“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces. Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature. The campaign uses Smokey’s iconic status to spark urgent dialogue [...]
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole company replacing the departing Andrew Scott and Laurent Ezekiel, who was set to jump ship to Publicis, staying on as global CEO of Ogilvy Group and executive sponsor for WPP Open X. Floriane Tripolino is [...]
Adams Outdoor, Bauer Media Outdoor, Clear Channel, JCDecaux, OUTFRONT, Quan Media Group, Red Star Outdoor, Wilkins Media, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 52 Moves This Week! first appeared on OOH TODAY.
‘Just Do It’ has ben doing it for Nike since 1988 – not so well recently as the venerable sports brand has been losing share to newer competitors. Actually it’s amazing it’s stayed on or near the top for so long in an ever-shifting market. Now it’s trying to freshen its appeal to a younger [...]
Lakmé, India’s leading beauty and skincare brand, has launched a vibrant outdoor campaign in Lucknow...
There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place? The post How Warner Bros. Discovery Ensures [...]
Compression culture, parental panic, and the remaining trust gap Photo by Vitaly Gariev on Unsplash In the past few weeks, one could feel a vibe shift on AI hitting an inflection point. There were several high-profile think-pieces on the limits of the Transformer model. GPT-5’s underwhelming performance on benchmarks suggests that the current approach of scaling LLMs [...]
Newsmax revises its late afternoon, evening lineup.
