Disney, Google, Etsy, and More Brands Rush the Court at WNBA All-Star
WNBA All-Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for brands like Etsy and Unrivaled.
Men in showers clean up again for Amazon and Axe
What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had a penchant for wrapping towels around its heroes. This week sees two more classics of the genre, both with a slightly sinister take on the bathroom ritual. Targeting university students, Amazon reflects the [...]
Canceled Before It Clicked: Eighth Circuit Strikes Down FTC’s Click-to-Cancel Rule
Just days before it was set to take effect, the U.S. Court of Appeals for the Eighth Circuit struck down the Federal Trade Commission’s (FTC) much anticipated “Click-to-Cancel Rule” (the “Rule”), delivering regulatory whiplash to companies that had proactively geared up for the Rule’s arrival. As previously reported, the Rule sought to impose various requirements...…
GLA University Makes a Bold Impression with DND Flyway OOH Campaign
As the academic season gears up, GLA University, a premier educational institution based in Uttar...
Trump wants to make Coca-Cola ‘just better’
Mexican Coke has become an in-demand product, thanks to the fact that it’s one of the few countries still using real cane sugar instead of high-fructose corn syrup in its Coca-Cola formula. US President Donald Trump probably doesn’t want to admit that Mexico does it better, but he says he has “been speaking to Coca-Cola [...]
Nearly Half of Meta Creator Ads Ignore Key Best Practices
Findings from CreativeX analyzed 1.6 million Meta and TikTok ads.
Humor and Bite —STILL Not a Biscuit
doubling down, pointing out the mistake by asking “Did you not hear us the first time?” with a fresh batch of OOH, DOOH The post Humor and Bite —STILL Not a Biscuit first appeared on OOH TODAY.
UK Marketers Up Their Budgets but Risk “Trap of Short-Termism”
UK marketers raised their advertising budgets during Q2 2025, according to the latest edition of the IPA Bellwether Report, with a net balance of 5.5 percent of respondents increasing their marketing spend. The upward revision follows a decline in Q1, which marked the first drop in four years. The net figure is derived from the [...]
A Look at Cinnamon Toast Crunch’s Campaign with Colorado Ad Agency
Our Colorado Ad Agency Talks Recent “Must Cinnadust” Advertisement Brands often look to nostalgia when trying to capture attention, and Cinnamon Toast Crunch’s new “Must Cinnadust” campaign takes this tactic in a bold, unexpected direction. As a Colorado ad agency that tracks how brands evolve their messaging to connect with audiences, we were intrigued by [...]
12th Annual Los Angeles Billboard Art Exhibition
This is your chance to have your work displayed on a billboard in LA for one month, reaching millions of people in one of the world’s most vibrant art cities. The post 12th Annual Los Angeles Billboard Art Exhibition first appeared on OOH TODAY.