When Tony Stubblebine became CEO of Medium in 2022, the online publishing platform was losing more than $2.5 million each month, shedding subscribers and struggling to find a clear product-market fit. The situation was dire, Stubblebine says on this week’s episode of AdExchanger Talks. “It was doing terribly,” he says matter of factly. Stubblebine led [...]
The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia.
The Great Reinvention of the OAAA —Could an organization built to protect the past also champion the future? The post What Out of Home Advertising Looks Like in 2075 —Part 1 first appeared on OOH TODAY.
A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever.
BetMGM shows that OOH is built to move as fast as the game itself The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.
Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The [...]
Paramount Skydance's cuts will happen on Wednesday.
Are you a business with an offering meant for Gen Z (born between 1996 and 2012)? Then, we welcome you to the world of 10-second ads. Yes! In today’s dizzyingly fast-paced world of Gen Z ads, those lightning-fast 10 seconds of your ad can make or break your brand story. That’s because the attention span… Read [...]
RTL AdAlliance, the international sales house of European broadcaster RTL Group, this morning announced it has signed an agreement with ORF-Enterprise, the sales house of Austrian public broadcaster ORF, to sell its total video inventory internationally. The news comes during a period of expansion for RTL AdAlliance. It's just over a month since the sales [...]
