OOH News You Oughta Know Today
AdWeek's Media Plan Winners, Croatian Posture Assessments, and COMMB Board Seats —here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
The Old York Times; Shopify’s Taste Of Shopper Marketing
Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in [...]
Week of July 28 Cable News Ratings: Fox News Gets Boost in Demo
MSNBC was the only network with declines in total viewers and demo.
El Paso Anchor Leaves for Las Vegas After Nearly Four Years
She was Miss Nevada 2019 & 2020 with the Miss America Organization.
Google’s AI Mode Risks Breaking its News Ecoystem Says Reach’s Chief Content Officer
Last week Google introduced 'AI Mode', allowing users to query an AI chatbot instead of exploring search results. Coupled with the AI Overviews the search engine generates for some 18 percent of searches, news publishers stand to lose a significant proportion of their traffic; according to a recent study from Pew Research Center, users are [...]
Disney to Fold Hulu App Into Disney+, Stops Reporting Streaming Subscribers
Disney said reporting paid subscribers has become 'less meaningful.'
Why Ad Fraud Rates Haven’t Budged in 15 Years
The advertising industry has the tools to end ad fraud. Do we have the will to use them?
High-Visibility OOH Advertising for Successful Recruitment Strategies
TL;DR Out-of-home (OOH) advertising can supercharge recruitment by expanding visibility, reaching wider candidate pools, and inspiring action. Unlike digital ads, OOH placements boost recall and engagement. From metro-wide visibility to showcasing perks, OOH helps employers fill roles effectively and differentiate their brand in competitive hiring markets. Discovering the perfect candidate can sometimes feel like finding [...]
MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway
Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds [...]
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround, [...]