How Brands Choose Which Beauty Creators to Work With
The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations.
Friday, August 1 Evening Cable News Ratings: Fox Wins Fill-In Anchor Battle
MSNBC and CNN's top shows at 4 and 5 p.m. ET, respectively, were led by fill-in anchors.
Lucy Markowitz – SVP, US Marketplace at Vistar Media
Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 [...]
Antoine Griezmann, Decathlon & LAFOURMI Kick-Off “CLR Academy” Campaign
Launched on July 31st, Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a new season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy. A Back-to-School Like No Other It’s the first day at the CLR [...]
WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself
Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself appeared first on AdExchanger.
WBD Clarifies How Company Split Affects Ad Sales and TV Upfront
Warner Bros. Discovery said the upfront market has 'held up well.'
It’s Lucy Markowitz —SVP, Vistar Media
Dallimore's podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s acquisition of Vistar Media The post It’s Lucy Markowitz —SVP, Vistar Media first appeared on OOH TODAY.
People Are Falling In Love With AI Chatbots. What Could Go Wrong?
Human-AI relationships are no longer just science fiction. OpenAI’s launch of ChatGPT in 2022 ushered in a new era of artificial intelligence chatbots from companies like Nomi, Character AI and Replika, and tech titans like Mark Zuckerberg and Elon Musk are touting chatbots on their platforms. The AI companions have proven to be smart, quick-witted, [...]
WPP welcomes new CEO Rose with growth in reverse and tumbling profits
We all knew WPP’s half year 2025 results were going to be awful following the profit warning last month and indeed they are. Revenue compared to 2024 (hardly a brilliant year) is down 7.8% to £6.63bn from £7.2bn and organic revenue (revenue less pass-through costs for WPP, its preferred measure of growth – or lack [...]
Zendaya Reveals On Sneaker Collab in Dreamy New Ad
Sportswear brand On kicks off the latest chapter of its buzzy partnership with Zendaya with their first co-created shoe.