Media, Messaging, Midterms, and What Matters
The Role of Out-of-Home and Retail-Adjacent Media. WNDW became a top-10 network by number of locations The post Media, Messaging, Midterms, and What Matters first appeared on OOH TODAY.
OffBall and Togethxr Team Up on a New Playbook for Sports Media
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.
What 60M+ YouTube Impressions Reveal About Attention and Context
You’re watching makeup tutorials on YouTube. An ad plays. It’s for a home alarm system. You skip. When ads lack context, attention disappears. Media dollars follow. Silverpush was built to solve this relevance gap for brands, advertisers, and consumers alike. Because when advertising aligns with what someone is already watching, it stops feeling intrusive. It [...]
Everything You Know About News Advertising Is Wrong
The case for increasing investments in news advertising to grow your business.
Amazon Audiences Are Coming To Netflix
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.
Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeks
GMA was the only morning show with week-to-week gains in both measured categories.
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
A+E Global Media announces new content and brand creative studio.
“If You’ve Got It, Use It” – How First-Party Data Drives Effectiveness in Addressable TV
Over the last 18 months, European broadcasters and TV sales houses have ramped up their efforts to attract new-to-TV advertisers that usually spend on search and social platforms. While many of these announcements have focused on lowering the cost of entry to TV using AI-enabled creative solutions, Sky Media has looked to addressable advertising to [...]
What Marketers Miss When Their Data Isn’t Inclusive
Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, [...]
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adam&eveTBWA is proud to unveil “Calling All Heroes,” a bold new campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively. Designed to rally heroes of all sizes, the [...]