KTTV Anchor Elex Michaelson Leaving LA Station
His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year.
Week of July 28 Morning News Ratings: Today Moves Back to First in Demo
Today had a cushion of 67,000 Adults 25-54 demo viewers.
Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen
Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents. The post Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen appeared first on AdExchanger.
The Power of Billboards to Spark Conversation
The power of billboards to spark conversation For decades, advertising has played a key role in shaping culture and conversation. From the drumming Cadbury’s gorilla, to kids “Tangoing” their mates in the playground, TV adverts acted as cultural touchpoints that united generations through a shared viewing experience. With only a handful of TV channels, it didn’t take [...]
McDonald’s Revives McDonaldland in Its Latest Promotional Effort
McDonald's taps into 1970s nostalgia with a limited value meal available Aug. 12.
Tongue-in-Cheek or Tone-Deaf? What We Can Learn From American Eagle and Dunkin’s Latest Ads
If you’re planning to play it cheeky, be sure your audience is in on the joke.
Meet the 2025 AAF Advertising Hall of Achievement Inductees
The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions.
This Is the Pitch Deck Kontext Used to Raise $10M to Power Real-Time Ads in AI Chatbots
The startup claims its ad format boosts revenue for gen AI apps by 66%—and outperforms Meta.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: there is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari [...]
American Eagle Stock Hits 25-Year High After Trump Endorses Sydney Sweeney Ad
The president's support resulted in the brand's biggest daily gain since 2000.