Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78
Steve Hayden, co-creator of Apple’s “1984” Super Bowl ad and a creative legend, has died
The Trade Desk Shareholders Will Vote Whether CEO Jeff Green Should Keep Supervoting Shares
The company’s board is urging investors to maintain its current stock structure—and CEO Jeff Green’s decision-making power hangs in the balance.
Scope3 Names Tim Collier Chief Commercial Officer as It Pushes Into ‘Agentic Advertising’
Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls “agentic advertising.” Collier, who has led Scope3’s U.K. […]
MAA Ad of the Week: New York Times from Isle of Any
The New York Times is a pretty good client to kick off a new agency and Isle of Any from Laurie Howell and Toby Treyer-Evans debuts with a new brand position for the famed paper, ‘It’s your World to Understand.’ Both were previously at former agency Droga5. Essentially it’s a bid to present the whole [...]
OOH Moves Today – 42 Moves This Week!
Orange Barrel Media, dentsu, Lamar, Black Belt Outdoor, OUTFRONT, billups, Pattison Outdoor, Grey Outdoor, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 42 Moves This Week! first appeared on OOH TODAY.
Dating App Pure Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users. The post Dating App Pure Swipes Right On Programmatic CTV Ad Buying appeared first on AdExchanger.
Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth [...]
Compliance Deadline of September 1 for Companies Sending Texts: Telemarketing Registration in Texas
Texas’s amended telemarketing registration law takes effect on September 1. Although the law is not new, the legislature expanded it to apply to text messages. Under Texas’s existing law, a company that makes telephone solicitations to or from Texas must obtain a registration certificate for each business location where it makes those telephone solicitations. Until...
Why Strategic Partnerships are Key to Future Healthcare Marketing
Discover how strategic partnerships, influencer marketing, and a challenger mindset drive healthcare marketing success. The post Why Strategic Partnerships are Key to Future Healthcare Marketing appeared first on The Loomis Agency.