Ad preview hub and other product news for February 2026
See what’s new in Microsoft Advertising for February 2026: an enhanced ad preview hub for Audience ads, plus Performance Max and Google import updates.
Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” [...]
Old Spice marks ‘The End of Adolescence’
Old Spice can hardly have known about Victoria Beckham’s spot of difficulty with son Brooklyn when they OK’d this new campaign from Wieden+Kennedy (it’s an update of a 2014 effort anyway) but ‘The End of Adolescence’ from Wieden+Kennedy HQ certainly strikes a chord. W+K originally made its mark on Old Spice with Isaiah Mustafa of [...]
Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
Roadhouse Blues
...waxing eloquent on the recent Clear Channel announcement. Well, unfortunately, you would have guessed The post Roadhouse Blues first appeared on OOH TODAY.
How to Build Local Market Dominance Using Billboards, Social & SEO
Billboard advertising, social media and SEO combine to help local businesses dominate their area and generate consistent enquiries. The post How to Build Local Market Dominance Using Billboards, Social & SEO first appeared on Billboard Media.
Cross-Channel Collaboration, New Partnerships, and Fresh Data Integrations: What Europe’s TV JICs are Working On in 2026
A lot of the measurement issues facing the TV industry, such as the challenges of measuring across fragmented platforms, and finding common measurement standards for different types of video content, cut across markets. So while each country has its own nuances and set of pressing priorities, the TV measurement JICs in each market are often [...]
Who Wot Why wins Hartley’s
Independent creative agency and production house Who Wot Why has been appointed as lead creative agency for Hartley’s, described as a heritage jam brand. Who Wot Why already works with Hartley’s, parent parent Hain Celestial. Who Wot Why will lead the development of a new integrated platform, due to launch in August 2026. The work [...]
Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers
More than 900 creators signed up within 11 days.
