Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not [...]
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer’s biggest stage.
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are questioned. According to the FT Google has sent a “cease and desist” lawyers letter to UK measurement group BARB and Kantar Media warning them off comparing YouTube viewership on TV with linear TV channels. YouTube [...]
The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever. But this increased velocity has also introduced confusion. Many advertisers assume [...]
Among the many changes included in the One Big Beautiful Bill Act (OBBBA) is one relevant to brands and agencies running sweepstakes, contests, and other consumer promotions. For prizes (such as cash, gift cards, trips, merchandise, and event tickets) awarded after December 31, 2025, OBBBA raises the federal Form 1099-MISC reporting threshold from $600 to...
Buick GMC dealers are entering an important moment of digital transformation. As dealerships refine their online presence with their new Buick GMC dedicated websites, there is a meaningful opportunity to strengthen brand visibility, improve search performance, and connect more effectively with shoppers who already show strong purchase intent. The post How Buick GMC Dealers Can Strengthen Search Visibility With AI-Driven SEO [...]
Advertising Standards Authority says firm advised by George Osborne ‘trivialised risks of cryptocurrency’ A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solution to the cost of living crisis. Coinbase, which appointed the former Conservative chancellor to chair its global [...]
Think of Pune and what comes to your mind first? Most of you will think of Pune’s historic landmarks, its university, and of course, the relatively new IT hubs. However, is that it? Is that everything the city offers? No. Lately, Pune has evolved into something much different than its traditional identities. For example, the… Read [...]
In this week's Week in Charts, marketers prioritise CTV investment, UK sports piracy soars, and global streamers ramp up sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week CTV Highlighted as [...]
AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this week’s episode of AdExchanger Talks. “But I’m not a big subscriber of, ‘Hey, we’re all going to buy agentically.’” Instead, [...]
