User Feedback for Websites: Driving Higher ROI

Every business owner knows that guessing what website visitors want rarely leads to better results. When customers feel frustrated or confused online, they leave before you can earn their trust... The post User Feedback for Websites: Driving Higher ROI appeared first on PGN Agency.

By |2026-08-10T02:10:05-07:00August 10th, 2026|News|Comments Off on User Feedback for Websites: Driving Higher ROI

George Parker: the Boo Dot Com Boom…

If, like me, you are well into your old geezerdom, you will surely remember the dot-com implosion of the late nineties. A time when numerous BDA’s blew millions pitching inane Web based businesses that flogged everything from doggie toenail polish to personalized nose hair removers. I’ll never forget the morning I stepped out of the [...]

By |2026-08-10T01:51:01-07:00August 10th, 2026|News|Comments Off on George Parker: the Boo Dot Com Boom…

A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission

Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a little unglamorous, but crucial for a healthy body. Or, in this case, a healthy content marketplace. In late July, three [...]

By |2026-08-10T00:41:41-07:00August 10th, 2026|News|Comments Off on A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission

Ad Tech’s Last Neutral Party Just Picked A Side

When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective tissue letting competing agencies, brands and platforms move data and identity across each other’s walled gardens, on the understanding that [...]

By |2026-08-10T00:41:40-07:00August 10th, 2026|News|Comments Off on Ad Tech’s Last Neutral Party Just Picked A Side

VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff

VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff appeared first on AdExchanger.

By |2026-08-10T00:41:39-07:00August 10th, 2026|News|Comments Off on VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff
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