Breaks have been added at World Cup for player safety Fox missed small amount of action during break Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts. Fifa introduced the three-minute breaks for the World Cup amid fears that players could [...]
On June 4, 2026, the New York legislature passed the One Fair Price Act. If signed into law by Governor Kathy Hochul, the One Fair Price Act would ban surveillance pricing in New York and prohibit the use of consumers’ personal data to set individualized, algorithmically determined prices. This would ensure all individuals are charged [...]
Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, [...]
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming [...]
Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.
Early leader in the World Cup ad stakes seems to be this effort for Irn Bru by Lucky Generals. System1 scored it 5.9, in reality its highest score, suggesting the ad wows audiences, drives sales and cures cancer. As is now expected it highlights the seeming psychosis that affects these island nations when big football [...]
You never quite expected Jeremy Clarkson to have the nation in tears – tears of rage maybe – but the motoring hack/columnist turned farmer and beer producer, is surfing a tide of emotion with his Hawkstone Farmers Choir (named after the beer) breathing some much-needed new life into ITV’s Britain’s got Talent talent show. Here’s [...]
WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed as group CSO on top of his AKQA duties. AKQA itself has suffered a number of senior level exits led by founder and former CEO Ajaz Ahmed. His new Studio.One has already won WPP client [...]
Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.
In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.
