A well-placed billboard or installation isn’t competing with a thousand adjacent posts and notifications. It exists in physical space, at human scale, where context The post AI Ads Everywhere, Creative Scarcity first appeared on OOH TODAY.
Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.
In the traditional world of marketing, “reaching the decision-maker” is often the hardest part of...
Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete with a new animated mascot who arrived just in time for the launch of the MacBook Neo, which costs half the price of a regular MacBook and comes in a selection of shades including lime [...]
The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.
Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. [...]
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
mobile units don’t just advertise—they create presence. They turn heads, spark social sharing, and become part of the fan experience itself. The post Why Movement Matters: Rethinking OOH for FIFA first appeared on OOH TODAY.
Clear Channel Outdoor, Clear Channel, ALTMRK GROUP, Lamar Advertising Company, Screenvision Media, OUTFRONT Media, Lewis Media Partners, OPEN Media UK, Talon Outdoor, -mark these milestone moments in OOH. The post ABCD+ 9 Anniversaries and 59 Birthdays This Week! first appeared on OOH TODAY.
