European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable [...]
In AdTech, it’s easy to mistake more for better. More data, more tools, more ways to optimize. On paper, that should make marketing decisions easier. In reality, it often does the opposite. Marketers aren’t struggling because there’s a lack of capability. They’re struggling to understand what actually matters, what to prioritize, and how to turn [...]
There are three problems I keep running into with independent operators. They are not The post What I’m Thinking About Heading Into Spring IBO 2026 first appeared on OOH TODAY.
According to some media executives, podcasts are the new day-time television.
Fox News and CNN experienced across-the-board gains for the month.
Fond du Lac, with a population of approximately 44,700, is located at the southern end of Lake Winnebago—one of the largest inland The post Fond du Lac to Creative Outdoor first appeared on OOH TODAY.
In the face of ongoing challenges to website traffic and the rise of AI overviews, UK digital publishers grew their revenues by 3.88 percent YoY to reach £180.72 million in Q4 2025, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. But the report, which is [...]
MS NOW's new shows launch in June.
As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership
Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to ransom through a mixture of power and money (interchangeable in the Trump lexicon.) This morning the prospect of a full-on global energy crisis appears to have abated somewhat as Trump has backtracked on his threats [...]
