In this week's Week in Review: Ofcom announces its new chair, Paramount launches a publishing division, and Publicis wins Microsoft's media account as part of a wide-ranging new deal. Top Stories Sir Ian Cheshire Chosen as Ofcom Chair Sir Ian Cheshire has been announced as the UK Government’s preferred choice as Ofcom chair. He is [...]
CNN names new COO and other moves from around the news industry.
CTV measurement is becoming more essential, because Connected TV (CTV) continues to attract larger portions of brand budgets as streaming becomes the dominant way people consume content. But while investment is growing, confidence hasn’t always kept pace. According to eMarketer, marketers often struggle to answer basic questions about their CTV campaigns. Who actually saw the [...]
Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national spent six years at the global beauty giant and took on the transformation a year ago. She started out as a management consultant at Accenture in 2000 before switching into the digital marketing space. Choueiri [...]
She’ll be central to the holdco's three-year turnaround plan.
In light of that, a strategic review recommended the divestiture of these displays located north, west, and south of the The post Arrington Acquires Select North Texas Assets from Ralston first appeared on OOH TODAY.
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first [...]
