Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ [...]
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger.
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.
In another win for Omnicom over IPG, McCann UK’s new CEO is Philip Brett, who has worked at TBWA since 1992. A Brit who spent 15 years at TBWA in Asia, he moved back to London when he was made chief operating officer for the worldwide network in 2017. Brett will report directly to Tyler [...]
“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all part of the brand’s ongoing message around prioritising real life social experiences. The new film was accompanied by a social experiment. An Australian living in New York handed out flyers in [...]
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
There’s a case to stay quiet. Stay in your commercial lane. And remember what business you’re actually in.
Man! I wish I had his when I managed my OOH Markets back in the day! The post The 90-Day OOH Operator Playbook first appeared on OOH TODAY.
