When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” [...]
Lego is inviting us to “Rebuild the World’ with its video games, created in-house and starring actor Tom Holland (for a bit then he mysteriously disappears – or does he?) Directed by creative duo Los Peréz through Biscuit Filmworks with creative shop Chaos x Magic. And lots of Lego bits. Spectacular yes; lots of product [...]
Google’s Gemini also saw traction, climbing 68% to 14.3 million users, thanks in part to being preloaded on Pixel phones.
Kate Stanners, one of the UK and global ad industry’s best-known creatives, is jumping ship from Saatchi and Saatchi to independently-owned PR giant Edelman. Stanners (below) currently chairwoman and global CCO at Saatchi, will become chief CCO international at Edelman, reporting to another former ad agency exec global CCO Judy John. Stanners says: “Earned media [...]
You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those [...]
Specsavers is the latest to join a growing list of brands including L’Oreal Kérastase, Mazda, Stan, Patties Foods’ Four’N Twenty pies, Asahi and L’Oréal’s Garnier The post Specsavers, QMS Hit the Right Note with Elton John first appeared on OOH TODAY.
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to [...]
Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, the campaign is the first expression of Primark’s new brand platform ‘That’s So Primark’ in the UK. ‘In Denim We Can’ positions Primark as the go-to for great quality, stylish denim at incredible [...]
Orchard Road has always been more than a shopping street. It is Singapore’s global showcase—a place where luxury, lifestyle, and culture converge. From high-end boutiques to flagship malls, embassies, and five-star hotels, Orchard Road is where Singapore receives the world. Millions of visitors walk its sidewalks every year, while daily commuters and motorists keep the [...]
In a landmark antitrust case, Judge Amit Mehta limited Google’s search monopoly, blocking exclusive deals but keeping Chrome intact.
