The growth of CTV is providing a platform for more brands to lean into storytelling in their creative, in a shift away from performance advertising, according to Rob Edwards, Head of Media & Digital at Arla Foods, the dairy farmer-owned co-operative whose brands include Lurpak, Anchor and Castello. In this edition of the Buy-Side View, [...]
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads. The post How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API appeared first on AdExchanger.
ADWEEK looks back on October in TV as the media industry hangs in the balance.
As part of its ongoing mission to keep communities safe, LG&E is launching SPOOKY SIGNS - a new Halloween-themed extension of its Natural Gas Safety Campaign, using creative and eye-catching visuals to raise awareness of the signs of a gas leak. “Gas leaks are really scary, but learning the signs doesn’t have to be,” notes Britt Riley, SVP, Executive Creative Director. [...]
Unlike the early digital metrics of “views” or “clicks,” OOH in 2075 measures authentic cognitive interactions: The post Every Glance You Take, Every Move You Make, OOH Will be Measuring You first appeared on OOH TODAY.
Creativity is the soul of advertising. However, in today’s hyperconnected and dizzyingly dynamic world, you cannot thrive on creativity alone. Audiences are bombarded with content every moment. Therefore, just being creative can help you move, but not necessarily far enough! This is where innovation steps in. Advertising agencies that transform businesses into brands understand this.… Read [...]
Celebrities’ bodiesRachel ReevesIncome taxDogs on sofas Coco Khan’s article (Opinion, 22 October) reminded me of a visit to my GP 30 years ago, after the birth of my son. While waiting to go in, I’d been perusing the usual array of magazines featuring celebrities, several of whom had recently given birth and had seemingly bounced [...]
Outdoor advertising delivers impact you can see — but today, brands need proof they can measure. Gone are the days when success was judged by “it looks great on the highway.” Modern marketers want clear performance data. That’s where outdoor advertising KPIs come in. At Effortless Outdoor Media, we help brands connect visibility to value. [...]
