Turn your billboard campaign into professional video and marketing assets. Increase ROI, trust and enquiries. Limited launch offer available The post Turn Your Billboard Into High-Impact Marketing Content first appeared on Billboard Media.
Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers appeared first on AdExchanger.
The weeklong, three-ad campaign culminates with a premium spot just before kickoff.
Visuals: https://getbehindthebillboard.com/episode-102-samira-ansari Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC. We began with a D&AD award winning campaign from the start of Samira’s career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With [...]
As fragmentation across video services has obscured visibility into what consumers are watching on TV, ACR (automated content recognition) data has emerged as a valuable tool for buyers looking to reach audiences across CTV. A recent survey from LG Ad Solutions found that more than half of CTV buyers use ACR data for targeting, and [...]
ADWEEK is keeping tabs on the big-box retailers' moves.
Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in ‘Vodafone Together.’ Here’s one of them off to uni, only to be pestered constantly by calls from mother, granny, sister and heaven knows who else. Does she keep smiling? Implausibly yes. Sure no-one who authored [...]
These days, the internet “looks a hell of a lot more like Las Vegas than ‘Little House on the Prairie.’” That’s how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of children in his opening remarks for an FTC workshop on age verification last week. The event took place on Wednesday, [...]
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up [...]
'Generational Greatness' debuts at Grammys as brand turns its focus to women.
