Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online. When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability [...]
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Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women The French equalities regulator has declared that Facebook’s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women. The Défenseur des Droits [...]
Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We recently got a final remedy decision in the DOJ v. Google Search antitrust case and we’re in the midst of the remedies trial phase of the DOJ v. Google publisher ad tech [...]
OpenWav lets musicians connect with and benefit from their relationship to fans.
The team behind Always Alpha showcases the opportunity in women's sports
IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad [...]
Over the past ten years, broadcasters’ ways of distributing their content have evolved quickly and successfully. But in the process, broadcasters have developed different ways of monetising these disparate platforms, leading to the emergence of tech silos, says Graham Heap, VP of Ad Tech Solutions at Imagine Communications. In this interview, Heap discusses how he’s [...]
THE ORIGINAL? National Institut of Cancer / Breast Cancer – 2019 « Anthem for the women » Click the image to enlarge Watch the Case Study video (You Tube) Source : Cannes Lions, Adsoftheworld Agency : DDB Santiago (Chile) LESS ORIGINAL Orange, FFF / Breast Cancer Awareness – 2025 « Chest control » (during french national anthem) Click the image to [...]
Spotify's 'Tunetorials' campaign turns marketing into music and proves even business education can groove.
