The 7 Media Trends That Defined 2025
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.
As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year is in a state of flux - especially with AI continuing to disrupt media planning, ongoing moves on the tech side to simplify CTV buying, and the [...]
Beginning in 2026, the OBIEs will debut as a standalone event in October in New York City The post OBIE Awards Move to NYC In October ’26 first appeared on OOH TODAY.
Mother has promoted Tomas Coleman and Derek Man Lui to Executive Creative Directors. In their new roles, they will report to Felix Richter and lead creative for KFC and other brands. Coleman and Lui have worked on some of Mother’s bigger-scale campaigns this year, including the “Keep thinking” campaign for Anthropic and “Supersized Stream” for [...]
First Coca-Cola, now the Golden Arches. Normally, a brand would be thrilled if its new holiday commercial went viral, but a new McDonald's Netherlands ad has gone viral for all the wrong reasons. Originally posted to YouTube on Dec. 6, the holiday commercial was clearly made using generative AI, and it also features a label [...]
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The Type Directors Club, the world’s leading typography organization, has announced this year’s winners for its annual global student scholarship programs. There were two winners of the 2025 Adé Hogue Scholarship, sponsored by Monotype in commemoration of gifted young Chicago-based art director, designer, letterer, and avid cyclist Adé Hogue: Katherine Ispache, a student [...]
This week, the Federal Trade Commission (FTC) Bureau of Consumer Protection issued 13 warning letters to rental housing management software providers focused on the display of the total advertised price of their properties. According to the FTC, the software providers do not allow rental property managers and owners to advertise a total monthly rental price...
As AI continues to be used more and more by individuals and organizations, we anticipate an uptick in insurance claims related to AI and its use and implementation. To date, while there are some policies geared towards creators of AI, the insurance industry has not introduced widespread standard form policies addressing AI liabilities. Policyholders facing [...]