EA’s Skate Reboot Is a Case Study in Cultural Fidelity
When Electronic Arts rebooted Skate, it risked alienating a global tribe.
OOH OF THE MONTH SEPTEMBER 2025
Cultivating a consistent visual identity is a major part of creative consistency, The post OOH OF THE MONTH SEPTEMBER 2025 first appeared on OOH TODAY.
GM Pops the Hood On Its AI Marketing Transformation
When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation […]
Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences, larger than life special builds and star ad spots which boost salience, peak loyalty and drive sales. According to Campaign, adland expects this year’s clutch of Christmas ads to include “better storytelling” and have a [...]
Why Media Quality Should Be The Center Of Attention
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” Guldimann says on this week’s episode [...]
IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness
Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact it’s leading to a “death spiral” of budgets, as campaigns and profits get smaller and smaller. That’s the conclusion of effectiveness guru Les Binet and Medialab chief data officer Will Davis, whose IPA research shows [...]
Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition
For the first time in its nearly 80-year history, the global Type Directors Club will now present physical Gold, Silver, and Bronze awards, starting with the newly launched TDC72 competition. Previously, all TDC competition winners received the same Certificate of Typographic Excellence. While each winner is among the world’s best typographic practitioners, the organization felt it owed it to the profession [...]
Mizkan’s Megan Frank on Modernizing 100-Year-Old Brands Without Losing Their Soul
Plus, her strategy for unlocking more seamless consumer journeys.
Week in Charts: OpenAI Chairman Warns of AI Bubble, US Streaming Services Shift to Non-Exclusivity, and IAS Closes in on DoubleVerify
In this week's Week in Charts: OpenAI chairman warns of AI bubble, US streaming services shift to non-exclusivity, and IAS closes in on DoubleVerify. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the [...]
Parenthood in the Age of Corruption: Raising Innocence Among Wolves
To bring a child into this world today is not an act of naïveté.It’s an act of courage. Look around. The air hums with war. It’s almost 2026, and we still talk about genocides. The headlines read like prophecy. The oceans choke, the forests burn, and the algorithms whisper lullabies of distraction while quietly rewiring [...]