Buick GMC dealers are entering an important moment of digital transformation. As dealerships refine their online presence with their new Buick GMC dedicated websites, there is a meaningful opportunity to strengthen brand visibility, improve search performance, and connect more effectively with shoppers who already show strong purchase intent.  The post How Buick GMC Dealers Can Strengthen Search Visibility With AI-Driven SEO [...]

Advertising Standards Authority says firm advised by George Osborne ‘trivialised risks of cryptocurrency’ A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solution to the cost of living crisis. Coinbase, which appointed the former Conservative chancellor to chair its global [...]

Think of Pune and what comes to your mind first? Most of you will think of Pune’s historic landmarks, its university, and of course, the relatively new IT hubs. However, is that it? Is that everything the city offers? No. Lately, Pune has evolved into something much different than its traditional identities. For example, the… Read [...]

In this week's Week in Charts, marketers prioritise CTV investment, UK sports piracy soars, and global streamers ramp up sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Week CTV Highlighted as [...]

AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this week’s episode of AdExchanger Talks. “But I’m not a big subscriber of, ‘Hey, we’re all going to buy agentically.’” Instead, [...]

The actress and director continue their collaboration.

The Western goods brand will stream the spot, which first aired last spring, on Peacock during Super Bowl 60.

Here are the top reasons you should consider representation before selling: The post Thinking About Selling Your Billboard Assets? Read This Before Taking a Direct Offer first appeared on OOH TODAY.

The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG Ads after LGE acquired a controlling stake in 2021, is actually considering it. “I think I’ve got enough material. I’m [...]

Something’s afoot in America that’s giving out a rather nasty smell so lurching into Americana has its dangers for some advertisers at least. The values that made the USA the birthplace of modern democracy are, it’s safe to say, under challenge from you-know-who. But the Super Bowl is the Super Bowl and one should expect [...]