No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the [...]
In an era where digital fatigue has reached a breaking point, the physical world has...
the first DOOH operator to integrate the Vue Billboards demand-side platform (DSP) directly into its own website The post Liquid Outdoor Media Becomes First Digital Out-of-Home Company to Integrate Vue Billboards DSP Directly Into Its Website first appeared on OOH TODAY.
In its early, role-defining days BBH’s stuff was quite glossy. There was a decidedly model-like air to most of the characters in its ads, summing up the aspiration-obsessed 1980s perhaps. These days people are not so obsessed by aspiration (outside a few gilded circles such as tech and finance), more concerned with getting by amidst [...]
The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, [...]
Good evening, everyone, and welcome to the OBIE Awards—now officially standalone The post Opening Monologue: 2026 OBIE Awards —NYC first appeared on OOH TODAY.
What happens when a potential client lands on your site and instantly feels either welcome or confused? For American business owners, those first moments define whether visitors see you as... The post Psychology in Web Design: Boosting User Engagement ROI appeared first on PGN Agency.
Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of [...]
RTL Group has offered concessions to the European Union relating to its planned takeover of Sky Deutschland, in an effort to address competition concerns and speed up the approval process for the deal, Reuters reported this morning. Details of these concessions haven't been disclosed, though sources close to the deal told Reuters that one option [...]
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.
