NEWSLETTER: Advertising, Marketing & Promotions – May 7, 2026
Click here for the May 7, 2026 Newsletter
TBPN’s Emmy FYC Billboards: building cultural weight on the Sunset Strip
There's a version of this story where we just tell you we ran a creative out-of-home campaign in Los Angeles. But that doesn't quite capture what this one meant to us, or why it’s already resonating with media and users. AdQuick was TBPN'
Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.
Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job
She’ll lead the tech-powered preventive healthcare company's national expansion.
Why Chasing Vanity Metrics Is Killing Your Social Strategy
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.
EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAI
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment
The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.
Meta Just Changed Attribution Again. Yes, Again
If you’re running ads on Meta and feel like your reports suddenly look different, you’re not imagining it. Meta rolled out a pretty significant attribution change in March 2026, and most advertisers don’t fully grasp what it actually means. Let’s break it down simply. What Actually Changed Until now, Meta counted almost any interaction as [...]
MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.
MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.