The Best Billboard I Saw Today
BetMGM shows that OOH is built to move as fast as the game itself The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Condé At A Crossroads; The Cloud Wars Heat Up
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.
Heathrow Bears Fly Again in New heartwarming Campaign by St Luke’s
Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The [...]
Paramount Skydance to Cut Roughly 1,000 Jobs This Week
Paramount Skydance's cuts will happen on Wednesday.
The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds
Are you a business with an offering meant for Gen Z (born between 1996 and 2012)? Then, we welcome you to the world of 10-second ads. Yes! In today’s dizzyingly fast-paced world of Gen Z ads, those lightning-fast 10 seconds of your ad can make or break your brand story. That’s because the attention span… Read [...]
RTL AdAlliance Adds Austria’s ORF to its Broadcaster Portfolio
RTL AdAlliance, the international sales house of European broadcaster RTL Group, this morning announced it has signed an agreement with ORF-Enterprise, the sales house of Austrian public broadcaster ORF, to sell its total video inventory internationally. The news comes during a period of expansion for RTL AdAlliance. It's just over a month since the sales [...]
Organ donation – Waiting for a new life
Ruth Bopp has been suffering from an incurable lung disease for years. She can no longer breathe freely. A donor organ is finally found. The film shows the beginning of her new life. Her struggle, her happiness, and her setbacks. Ruth Bopp will never forget October 20, 2023. At 3:50 a.m., the ringing of her [...]
Pringles Revives ‘Once You Pop’ With an Unhinged Twist for Gen Z
Pringles revives its 'Once You Pop' slogan for a new era.
Consumers: tell us how you feel about large quantities of emails from brands
Whether it’s transactional confirmation messages, special offer alerts, abandoned cart reminders or newsletters, we’d like to hear what people make of the steady influx of emails from brands A single online purchase can leave a dozen emails in a consumer’s inbox: order confirmations, processing confirmations, courier handover conformations, dispatch, transit and delivery confirmations as well [...]
When Buyers and Sellers Actually Talk to Each Other, Campaigns Run Better (Who Would’ve Thought?)
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO [...]