Kraft Heinz recently announced a planned split into two separate companies with the goal of improving operating performance and accompanying shareholder return for each of the successor entities. This announcement has generated significant coverage in the business and financial press, with much of this coverage focusing on the challenges Kraft Heinz has faced related to [...]
Discover how AI audience segmentation can drive 3X revenue growth for mid-sized companies.
Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a [...]
A no-nonsense guide for marketers who don’t need more options, just the right direction. Setting up a marketing strategy today kind of looks like deciding what TV show to watch next. There’s so much good stuff to choose from that you spend hours scrolling through Netflix/Hulu/Apple TV, then never actually commit. (And then you can’t [...]
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Central Florida, Lakeland/Ocala. first appeared on OOH TODAY.
This policy change comes after the show’s Sunday interview with Kristi Noem.
Image source: google Offline marketing is a powerful tool that continues to hold significant sway over consumer behavior. Traditional advertising methods include: The resurgence in offline marketing ad spend, which increased from $182.2 billion in 2020 to an expected $207.6 billion in 2022, highlights its growing relevance in today’s marketing landscape. This trend indicates that [...]
Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But [...]
Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring.
“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces. Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature. The campaign uses Smokey’s iconic status to spark urgent dialogue [...]
