AnswerLab Rebrands As Research Moves Into the AI Era
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
George Parker: Omnicom – cheaper by the four dozen..
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling my never-ending rant about the impending perils of AI, was when CEO, John Wren, was pressed about the impact of AI on jobs, he acknowledged that the technology would help cut some positions but that [...]
FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts
February's Campaign of the Month is Mayville High School. Find out the art of using billboards to promote your Open Day campaign The post FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts first appeared on Billboard Media.
Why Your Best Marketing Can’t Be Clicked
Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure [...]
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
Building the AI tools CMOs actually need at the World Economic Forum.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data [...]
Thinkbox Publishers Have Substantial Reach on YouTube, and That Has Big Implications for Buyers
The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard [...]
This Election Season, Buyers Can Curate Deals Based On Voter Values
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers [...]
‘Mega Events’, which format becomes the smartest buy on the street?
The smartest plans are not built around a single hero format. They are built around how audiences behave across environments, and how repetition The post ‘Mega Events’, which format becomes the smartest buy on the street? first appeared on OOH TODAY.
Page Authority vs Domain Authority: SEO Impact for Small Businesses
Trying to climb higher in Google search results often leaves small business owners feeling unsure where to focus first. Understanding the difference between Domain Authority and Page Authority is crucial,... The post Page Authority vs Domain Authority: SEO Impact for Small Businesses appeared first on PGN Agency.