The Trade Desk Posts Q3 Gains With 85% of Clients Now on Kokai
It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using it.
BRANDWEEK: How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.
AppLovin Shrugs Off Recent Negative Headlines With A Strong Q3 And Self-Serve Rollout
It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have [...]
WBD Insists Its Streaming And Studio Businesses Are Worth Acquiring
Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming And Studio Businesses Are Worth Acquiring appeared first on AdExchanger.
ESPN to Discontinue ESPN Bet Amid DraftKings Partnership
ESPN Bet will cease to exist starting Dec. 1.
Buster Scher – Founder, The Buster Agency
Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles [...]
TechMagic: OpenAI’s $38B Deal, Hinton’s AI Shift, a Fake Friends Episode, and Gaming in KSA
Plus, Melissa Tony Stires and Janna Salokangas of Mia, AI, TED Next and The Female Quotient’s AI Summit.
When Advertising Evolves, Humanity Shrinks
AI won’t need to steal your attention. You’ll give it willingly because it sounds like understanding. Over the past months, OpenAI has quietly floated the idea of adding ads to ChatGPT’s free tier maybe “sponsored suggestions,” maybe affiliate-style prompts. Officially, there are “no active plans.” But the economics tell a different story. When you’re burning [...]
AI Shopping Is Here but Brands and Retailers Are Still on the Sidelines
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.
Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy
How OOH moves from “interesting reach channel” to a fully integrated, accountable part of modern media planning. ...Verifiable, auditable, and trusted ...How OOH ratings compare ... what OOH can learn The post Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy first appeared on OOH TODAY.