Equinox Challenges AI Culture, But Its Visuals Blur the Message
The AI message in Equinox's campaign is right, but the visual contrast misses the message.
Reaching the “Sandwich Generation”
When planning healthcare campaigns, don't just "buy the pharmacy. ...Out-of-home media bridges the gap between a digital search and the real-world trust The post Reaching the “Sandwich Generation” first appeared on OOH TODAY.
Uber Eats and Grubhub marshal celebs for Super Bowl eat-out
All sorts of stuff going on between Bradley Cooper and a spectacularly annoying Matthew McConaughey in this year’s Uber Eats Super Bowl ad from Special US. (McConaughey’s second appearance as the Super Bowl sceptic who says football’s all about food.) There’s also an app to build your own commercial – a nice twist but somehow [...]
Publicis Expands Working With Cancer Initiative With New Research and AI Coach
Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work.
When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up [...]
Turning FIFA World Cup 2026 Fever into Brand Impact with OOH in Singapore
The FIFA World Cup is one of the few global events that consistently captures mass attention, emotional investment, and collective participation. As anticipation builds toward FIFA World Cup 2026, brands in Singapore are already exploring how to translate tournament fever into meaningful brand impact, not just visibility, but memorability. As brands begin planning their FIFA [...]
Building Toward a Sustainable Content Economy for the Agentic Web
See how Microsoft’s Publisher Content Marketplace supports transparent licensing, sustainable publisher revenue, and higher-quality AI experiences.
The MRC Wants Ad Tech To Get Honest About How Auctions Really Work
Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a [...]
Publicis Groupe says Yes to M&A, No to Principal Media in 2026
French agency holding company Publicis Groupe released its full-year earnings this morning, once again delivering healthy year-on-year organic growth. The company had a strong end to the year, with Q4 organic growth reaching 5.9 percent, bringing full-year growth up to 5.6 percent — above Publicis's previous guidance of between 5.0 and 5.5 percent. There were [...]