Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has become the primary battleground. The post Two Economies, One Battleground appeared first on The LOOMIS Agency.

After more than five decades in the category, In The Raw® is stripping away the excess and letting the brand speak for itself. The legacy sweetener brand is launching a full-scale masterbrand refresh, which represents a strategic reset that unifies the brand’s platform, portfolio architecture, and creative system under a single point of view. The [...]

The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at [...]

Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.

First of all Lloyds Bank was abandoning advertising to go all modishly digital when it departed adam&eveDDB, now it’s back advertising with a Publicis entity called Go (thought that was the influencer bit.) At the same time as handling Santander globally (although we haven’t seem much of that yet.) With Ewen McGregor signed to do [...]

Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]

THE ORIGINAL? Drink Wise Awareness – 2018 « A hangover may only last a day but the reputation will be ruined forever » Click the image to enlarge Agency : Clemenger BBDO (Australia) LESS ORIGINAL Channel 4 / Dirty Business – 2026 « The fountain of filth » Click the image to enlarge Source : You [...]

Editing is where premium images are refined, not reinvented. At SignBird, post-production focuses on color correction for natural tones, sharpening for clarity and legibility, subtle contrast adjustments for depth, and maintaining consistent visual standards across portfolio The post What Makes a Billboard Photo Truly “Premium”? first appeared on OOH TODAY.

The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York

The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling my never-ending rant about the impending perils of AI, was when CEO, John Wren, was pressed about the impact of AI on jobs, he acknowledged that the technology would help cut some positions but that [...]