This 3D-animated film, created with Pixar’s Renderman for Houdini, won Film of the Year and People’s Choice at the Rookie Awards 2024, and was a finalist for Rookie of the Year. With an impressive team of 30 talented students from Brigham Young University’s Center for Animation, this capstone project showcases cutting-edge animation, compelling storytelling, and [...]
combines audience data from several leading healthcare data providers with a mapping tool that shows pharma marketers which OOH inventory is most likely to deliver The post Lamar’s Innovative Approach with Pharma and Healthcare first appeared on OOH TODAY.
Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands The UK advertising watchdog has received a complaint about its own high-profile UK-wide campaign, accusing it of breaking the rules it enforces around misleading marketing. The Advertising Standards Authority (ASA), which investigates whether ads breach UK regulations, is being [...]
As linear TV continues to decline in both viewership and advertising revenue, broadcasters are looking to move the dial by investing in ad products for their streaming services. For UK broadcaster Channel 4, that transformation is well underway, with digital ad sales making up 30 percent of total revenues in 2024 - a target the [...]
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours [...]
Campaign Uses Local Music and Culture to Portray “Steamboat Way” of Life Fortnight Collective broke its fourth year of new work for Steamboat Ski Resort that continues to build brand equity in the “Steamboat Way,” deepening that message with a campaign that taps America’s resurgent attraction to the lure of The post FORTNIGHT COLLECTIVE LEANS [...]
This PSA campaign by Art Director, Sarah Croibier, boldly visualizes some very uncomfortable truths about about skin cancer and the way we try to find answers to questions we're afraid to ask... People are afraid of skin cancer. Thousands turn to online forums, posting mole photos and searching for reassurance, but avoiding the doctor out [...]
Bhatia is leaving Amazon after joining the tech giant in April 2024.
Kraft Heinz recently announced a planned split into two separate companies with the goal of improving operating performance and accompanying shareholder return for each of the successor entities. This announcement has generated significant coverage in the business and financial press, with much of this coverage focusing on the challenges Kraft Heinz has faced related to [...]
Discover how AI audience segmentation can drive 3X revenue growth for mid-sized companies.
