Lab Weekly — 11/07/2025 The Future of Healthcare; New Floor 9 Episode; Plus, the latest news from Apple, Amazon, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here The Future of Healthcare: How Consumers are Rewriting the Care Journey The rise of the DIY Health Optimizer, along with [...]
This post was created in partnership with the Atlanta Journal-Constitution Key takeaways From neighborhood activations to citywide movements, today’s most resonant brands are proving that community is the ultimate growth […]
In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address matching. While APIs help make campaign setup and measurement simpler than ever, the messy reality of IP address matching exposes how shaky the foundations of digital targeting still are. On this week’s episode of The [...]
In this week's Week in Review: Sky makes a bid for ITV's TV business, Jeff Green responds to the threat of Amazon's DSP, and Netflix released new ads tier data. Top Stories Sky Makes £1.6 Billion Offer for ITV's Media Business UK broadcaster ITV confirmed this morning that it has entered talks with fellow British [...]
Gives us something to write about but, really, what’s the point, especially, in IKEA reviewing the UK account that’s been happily ensconced at Mother since 2010? The work has been spot-on, even when budgets have been cut to only allow shorter films, with loads of inevitable product shots. Even then they’ve been OK. Really can’t [...]
The rise of the DIY Health Optimizer, along with a new class of AI Health Advisors Photo by National Cancer Institute on Unsplash Inflation and tariffs made everyone a value shopper, even in the pharmacy aisle. After years of price pressure, consumers are exquisitely cost-sensitive, quick to trade a copay-and-visit for cheaper over-the-counter solutions. This reflex is [...]
In her remarks at this year’s ANA Masters of Advertising Law Conference, Commissioner Melissa Holyoak of the Federal Trade Commission (FTC) emphasized three areas where the agency is focusing its consumer protection enforcement mandate: the Children’s Online Privacy Protection Rule (COPPA), Made in USA claims, and price transparency. Holyoak didn’t comment on press reports that...
Designed specifically for workers and managers in the Outdoor Advertising industry, this highly interactive and hands-on training The post Hands-On Learning That Saves Lives first appeared on OOH TODAY.
Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have [...]
