Lab Weekly — 11/07/2025

Lab Weekly — 11/07/2025 The Future of Healthcare; New Floor 9 Episode; Plus, the latest news from Apple, Amazon, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here The Future of Healthcare: How Consumers are Rewriting the Care Journey The rise of the DIY Health Optimizer, along with [...]

By |2025-11-07T14:25:08-08:00November 7th, 2025|News|Comments Off on Lab Weekly — 11/07/2025

How Top Brands Turn Local Connection Into National Reach

This post was created in partnership with the Atlanta Journal-Constitution Key takeaways  From neighborhood activations to citywide movements, today’s most resonant brands are proving that community is the ultimate growth […]

By |2025-11-07T12:11:28-08:00November 7th, 2025|News|Comments Off on How Top Brands Turn Local Connection Into National Reach

APIs FTW, But IPs Are TBD

In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address matching. While APIs help make campaign setup and measurement simpler than ever, the messy reality of IP address matching exposes how shaky the foundations of digital targeting still are. On this week’s episode of The [...]

By |2025-11-07T09:53:56-08:00November 7th, 2025|News|Comments Off on APIs FTW, But IPs Are TBD

Week in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers

In this week's Week in Review: Sky makes a bid for ITV's TV business, Jeff Green responds to the threat of Amazon's DSP, and Netflix released new ads tier data. Top Stories Sky Makes £1.6 Billion Offer for ITV's Media Business UK broadcaster ITV confirmed this morning that it has entered talks with fellow British [...]

By |2025-11-07T06:20:43-08:00November 7th, 2025|News|Comments Off on Week in Review: Sky Makes £1.6 Billion Bid for ITV’s TV Arm, Jeff Green Talks Down Amazon Threat, and Netflix Ads Claims 190 Million Monthly Viewers

IKEA, Aviva… why bother reviewing?

Gives us something to write about but, really, what’s the point, especially, in IKEA reviewing the UK account that’s been happily ensconced at Mother since 2010? The work has been spot-on, even when budgets have been cut to only allow shorter films, with loads of inevitable product shots. Even then they’ve been OK. Really can’t [...]

By |2025-11-07T04:25:48-08:00November 7th, 2025|News|Comments Off on IKEA, Aviva… why bother reviewing?

The Future of Healthcare: How Consumers are Rewriting the Care Journey

The rise of the DIY Health Optimizer, along with a new class of AI Health Advisors Photo by National Cancer Institute on Unsplash Inflation and tariffs made everyone a value shopper, even in the pharmacy aisle. After years of price pressure, consumers are exquisitely cost-sensitive, quick to trade a copay-and-visit for cheaper over-the-counter solutions. This reflex is [...]

By |2025-11-07T03:20:11-08:00November 7th, 2025|News|Comments Off on The Future of Healthcare: How Consumers are Rewriting the Care Journey

FTC’s Melissa Holyoak Outlines Consumer Protection Focus at ANA Advertising Law Conference

In her remarks at this year’s ANA Masters of Advertising Law Conference, Commissioner Melissa Holyoak of the Federal Trade Commission (FTC) emphasized three areas where the agency is focusing its consumer protection enforcement mandate: the Children’s Online Privacy Protection Rule (COPPA), Made in USA claims, and price transparency. Holyoak didn’t comment on press reports that...

By |2025-11-07T01:44:52-08:00November 7th, 2025|News|Comments Off on FTC’s Melissa Holyoak Outlines Consumer Protection Focus at ANA Advertising Law Conference

Episode 97 – Andy Clough & Richard McGrann

Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have [...]

By |2025-11-06T23:02:41-08:00November 6th, 2025|News|Comments Off on Episode 97 – Andy Clough & Richard McGrann
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