When a US judge ruled last year that Google had acted illegally to maintain a monopoly in online search, some in the industry predicted major consequences for Google's business. The US Department of Justice, which fought the case against Google, pushed for some pretty hefty remedies, including the forced sale of Google's web browser Chrome [...]
Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business [...]
The online/social tidal wave can offer the opportunity to do something different – long films for example as it’s cheaper than airtime – and Leo in Taiwan has certainly taken advantage of this for McDonald’s. ‘Kung Fries’ is three minutes of new martial arts moves from fight choreographer Master Scott Hung, designed to fend off [...]
Taylor, Tea, Fashion & Fragrance--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Every week I attempt to share a curated list of clutter-breaking and inspiring creative ads from around the world. This week: Kung Fries from Taiwan, Liquid Health from the US, Zeno Health from India and more. McDonald’s Taiwan: Kung Fries Food advertising isn’t always about drool-worthy product & ingredient shots (like in Lurpak). But then [...]
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google. The post PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case appeared first on AdExchanger.
The week and weekend leading up to the Labor Day holiday typically result in lower viewership.
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, the data science startup for health care marketers that he co-founded in early 2024. But then he met Lance Armstrong, and that changed his mind. On Monday, BranchLab announced a strategic capital investment from Next Ventures, an [...]
EV tax credits are starting to expire for certain models and brands. As these incentives disappear, buyers will start weighing costs more heavily. The next few months are an important window for helping customers understand what they still qualify for and why they might want to move quickly. The post EV Sales Are Changing Fast: [...]
This 3D-animated film, created with Pixar’s Renderman for Houdini, won Film of the Year and People’s Choice at the Rookie Awards 2024, and was a finalist for Rookie of the Year. With an impressive team of 30 talented students from Brigham Young University’s Center for Animation, this capstone project showcases cutting-edge animation, compelling storytelling, and [...]
