Supreme Court Takes Up VPPA Case With Major Implications for Digital Advertising and Privacy
The Supreme Court has agreed to weigh in on the interpretation of a decades-old federal privacy statute that has found renewed relevance in the modern digital advertising ecosystem. In Salazar v. Paramount Global, the Court will consider the scope of the Video Privacy Protection Act (VPPA), specifically, who qualifies as a “consumer” entitled to the...
MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super Bowl exposition of Anthropic’s opposition to ads on AI platforms has reduced OpenAI’s Sam altman to seeming apoplexy. It’s always funny when those modern day masters of the universe the tech titans have their cages [...]
The $7M Moment Is Overrated. The Full Super Bowl Cycle Is The Real Battleground
The $7 million moment is not dead. It is just no longer the finish line. The post The $7M Moment Is Overrated. The Full Super Bowl Cycle Is The Real Battleground first appeared on OOH TODAY.
Reddit’s Ads Biz Is Up, But Its Stock Is Way Down
Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz grew by at least 60% each quarter of 2025. Reddit also saw its active advertiser count grow by 75% YOY. [...]
Amazon’s Ad Revenue Grew 22% Over the Past Year, but Capex Spending Balloons
AWS saw its fastest growth in 13 quarters.
EXCLUSIVE: Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in 5 Months
The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.
How Strategic Marketing Turns Construction Businesses Into Local Market Leaders
Image source : google In today’s competitive local markets, construction companies can no longer rely only on word of mouth or referrals. Strong craftsmanship still matters, but it is no longer enough on its own. Visibility, branding, and digital positioning are what turn a good construction business into a predictable lead generator. Homeowners now research [...]
YouTube TV’s ‘Meh’ Super Bowl Warm Up Spot Digs Directly at Competitors
YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with a star-studded ad that positions its competitors as “just meh.” […]
Agentic AI Shifts DSP Competition Away from the UI and Towards Performance, says Yahoo DSP’s Adam Roodman
In January 2025, agentic media trading was being discussed at industry events largely in theoretical terms. It had only been two months since the launch of Model Context Protocol (MCP), a standard which allows AI tools to connect to external tools and systems, and Google was only just heralding the dawn of the agentic era [...]