learn more about the forthcoming release, measurement transparency, and ask questions. This session will feature a discussion between Rob Peterson, Ali Broback, and The post Geopath Member Town Hall Webinar first appeared on OOH TODAY.
Earlier this month, the United States Court of Appeals for the D.C. Circuit ruled President Trump’s removal of Democrat commissioners from the Federal Trade Commission (FTC) was unlawful. In a 2-1 decision, the panel held that the case was squarely controlled by Supreme Court precedent in Humphrey’s Executor. The D.C. Circuit decision upheld the district...
Magnite, a sell-side ad tech business, has today announced the acquisition of streamr.ai, an AI startup whose tech enables small- and medium-sized businesses (SMBs) to create AI-generated video ads and launch them on streaming TV. Financial terms of the deal were not disclosed. The acquisition comes as sell-side CTV companies look to attract SMB advertisers [...]
The unique challenges and rewards of an underserved category.
Droga5 vet relocates to New York to lead the agency’s next chapter
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On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube. The post Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments appeared first on AdExchanger.
Over the past decade, digital notifications have quietly slipped from being attention-grabbing alerts to little more than background noise. Once, that ping or buzz might have sent us scrambling to check what was new, bit now it has become the equivalent of the hum from the fridge freezer or the creak of a floorboard, something [...]
THE ORIGINAL? Amnesty International – 2008 « Your signatures have power » Source : Advertology Agency : TBWA Paris (France) LESS ORIGINAL MSI Reproductive Choices – 2025 Click the image to enlarge Source : Cannes Lions The Work Agency : Good Agency London (United Kingdom)
Private equity firm Vitruvian Partners has acquired a majority interest in the demand-side platform DeepIntent.
