Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle. In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk [...]
WPP is finally biting the bullet and bringing its three main creative agency brands under one banner – WPP Creative. It has already combined its media agencies in WPP Media and also formed WPP Production. The move was reportedly decided at a meeting in New York last week although plans could still change. New CEO [...]
Romantic. Practical. Just plain cute. Whatever she's into, we have a spot-on gift idea for that. Sure, any everyday product that comes in pink or red technically counts as a Valentine's Day gift. But not every pink or red item is automatically a good Valentine's Day gift. When looking for a memorable Valentine's Day gift [...]
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]
Those days when visibility alone sufficed are long gone. Earlier, brands would often compete to be seen. It was the period when the quantity of ads mattered. But times have changed and so have market dynamics. While visibility still matters, a brand’s market presence is valued based on many different parameters. Some common ones include… Read [...]
to modernize how digital OOH inventory is managed, sold and monetized. By deploying The post New Sales Director Goodge, to Modernize Vistar EMEA first appeared on OOH TODAY.
Some advertising creatives thought the ad was funny and playful, others were left unsatisfied
Blue Square Alliance speaks out about antisemitism directly, but the plot line is lacking.
NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.
Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.
