Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.
New Commercial Arts, now part of WPP’s Ogilvy Group, has promoted Lou Bodily to managing director. She will report to CEO Hannah White (both below, Bodily left.) Bodily also led the Sainsbury’s account and returns after a stint at Ogilvy. Bodily says: “I believe that the role of a leader is to protect the humanity [...]
Heineken transformed Seoul rooftops into hubs for social connection.
Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.
CEOs of OUTFRONT, Screenverse, and Vistar, Leaders from Dentsu, Madhive, AdQuick, Broadsign, Media Partners, The Ankler, and Chief Marketer — joining H&R Block, Marc Jacobs, Paramount+, Warner Bros., Chuck Todd, and The post New Industry Leaders Added to DPAA Video Everywhere Summit first appeared on OOH TODAY.
The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month (September 15–October 15). Delivered with premium craftsmanship and cultural care, the team behind this film has imbued it with a vibrant energy that celebrates generational legacy through subtle detail and heartfelt performances. The story unfolds with a grandfather [...]
IPG has shown there’s life after the impending merger with Omnicom by landing one of the biggest account reviews of the year so far, Bayer Consumer Health’s $720m creative, production and media duties. Bayer OTC drugs include Claritin, Aleve, Aspirin and Alka-Seltzer. Bayer media moves from WPP’s EssenceMediacom. Bayer has used a wide selection of [...]
Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, [...]
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, [...]
