Adoption of programmatic trading in CTV is on the rise, according to IAB Europe's inaugural 'Attitudes to Digital Advertising' report, but the trade body's survey of its members revealed that this adoption is fragmented, with gaps in visibility causing high levels of uncertainty. While 21 percent of respondents now buy or sell over 81 percent [...]

Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.

With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The [...]

Robinson Outdoor announced its acquisition of Outdoor Advertising Assets in Tennessee and Georgia from Mashburn Outdoor. Drachman M&A Co. represented Mashburn The post Robinson Outdoor Acquires Mashburn Digital and Static Displays in Tennessee and Georgia first appeared on OOH TODAY.

Like it or not, artificial intelligence can’t be avoided. It’s in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% [...]

Publicis London has launched “Love You Cans”, its debut work with Foster’s, part of HEINEKEN UK’s lager portfolio. The work sees the iconic Foster’s can lose its wordmark to make way for the unconventional and authentic love language of British men: rude nicknames. The campaign aims for mates to use the cans to reach out [...]

Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by [...]

In a competitive marketplace like Pune, creativity means nothing if it does not reap tangible value – precisely, revenue. OK. It may sound a little blunt to those who detest looking at creativity from a commercial lens. However, it is undeniably true that the core objective of advertising is to spread the word, engage, and… Read [...]

...Join our dynamic team as a Graphic Designer/Brand Marketing Specialist at SILVERCAST, a leading force in the out-of-home (OOH) media industry. We are looking for a seasoned, strategic, and results-driven professional to The post Graphic Designer/Brand Marketing Specialist —OOH Classifieds Today first appeared on OOH TODAY.

In 2026, LED screen advertising has become one of the most effective channels for brands seeking high-impact visibility in Southeast Asia. As consumers spend more time on mobile devices and digital platforms, marketing environments are increasingly saturated with short-lived, skippable messages. This saturation has significantly reduced attention and recall across online channels. As a result, [...]