As YouTube’s reach surpasses that of any other individual channel or service in the UK, the role of YouTube on media plans continues to fuel debate across the industry. In this edition of the Buy-Side View, James Wheatley, Head of AV at the7stars, discusses YouTube's positioning within the agency's planning frameworks, as well as the [...]
OOH performance in any market —The verdict? Expect a Patriots vs. Rams Super Bowl if the mobility data holds true. The post The Mobility Bowl first appeared on OOH TODAY.
Mobile billboards are no longer just about being seen. In 2026, advertisers are demanding proof, precision, and performances. As out-of-home (OOH) advertising continues to evolve, mobile billboards are evolving far beyond simple brand visibility. Advertisers are prioritizing data, accountability, flexibility, and privacy-safe engagement, making it essential for brands to understand what truly matters when planning [...]
For decades, billboard advertising has delivered one undeniable benefit: mass visibility. But for today’s CMOs and marketing analysts, visibility alone isn’t enough. Every channel is expected to prove its value, justify its spend, and integrate cleanly into a broader performance marketing ecosystem. The challenge?Many marketers still struggle with how to track billboard advertising in a [...]
Netflix shed light on its recent updated all-cash WBD deal.
Advertising performance and media quality are top of mind for buyers. But open web publishers lack tools for signaling their high-performing media in programmatic bid requests. So there is a surfeit of vendors and data suppliers looking to fill the need. Gamera, a media quality measurement startup for publishers founded in 2022, announced on Tuesday [...]
THE ORIGINAL? Cancer Research UK / Still Here Bench – 2006 » [Name] used to love sitting here… and still does thanks to research into cancer. » Source : Cannes Lions GOLD, EPICA SILVER Agency : Ogilvy One (United Kingdom) LESS ORIGINAL British Heart Foundation / In living memory – 2026 « In living memory of [Name]. [...]
Well that didn’t work did it? Victoria Appleby, who took over as CEO of WPP’s T&P agency – formerly The&Partnership – a year ago is now off to be WPP Media’s newly-annointed president for growth. Appleby (below) was also appointed a WPP media president shortly after joining T&P so this hardly looks like a promotion. [...]
When you browse the biggest online brands in your niche, it is easy to think, if only I had the budget for production days, professional models, and stunning locations, I would be able to compete with them. Most merchants assume that level of polish is out of reach. With our AI Models & Product Photos [...]
From Liquid Death to Hello Fresh--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
