With Crossplay, The New York Times Gets Serious About Games
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
AdQuick: the universal adapter transforming OOH advertising
Over the last few months, I’ve had a lot of conversations with brands, agencies, and partners who are trying to understand what AdQuick does—and, just as importantly, why it exists. The questions are usually thoughtful, sometimes skeptical, and often rooted in real frustration with how Out-of-Home
A New Era of Cricket at Lord’s: MCC Launches New Branding for its Team London Spirit
Marylebone Cricket Club (MCC), owners of Lord’s Cricket Ground, has unveiled a new visual identity for its team London Spirit, with strategy led by creative agency of record VCCP and branding and design agency SomeOne. After investment from the US-based tech investment group Tech Titans (which includes CEOs from some of the world’s largest tech companies) The Hundred team London Spirit’s brand has [...]
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media [...]
Measuring Performance in Today’s TV Advertising Landscape
Image source: google Key Highlights Reach Still Matters—but So Does What Happens Next Traditional TV advertising was always about reach. The bigger the audience, the better the result—at least in theory. But 2026 isn’t running on theory anymore. Marketers want more than just eyeballs. They want actions. They want data. And they want to know [...]
‘Ripple Effect’ recruitment drive for probation officers by House 337
The Ministry of Justice needs more probation officers, hence this new campaign by House 337 to persuade people that it’s a rewarding job with a sense of purpose – even if it comes with its challenges. The target audience is career changers aged 30-55 who have some life experience and transferable skills to bring to [...]
Marcus Gilbert obituary
Actor who starred as Rupert Campbell-Black in the TV series Riders in the 1990s and in the Rambo and Evil Dead film franchises The actor Marcus Gilbert, who has died of throat cancer aged 67, attained sex-symbol status in two television adaptations of Barbara Cartland novels, and then the raunchy drama Riders, based on Jilly [...]
TikTok’s New Ad Formats Cater to Streaming and Entertainment Advertisers
New TikTok ads will showcase multiple film or show titles within a single ad unit.
Sizing Up Success Metrics, With The CMO Of True Religion
Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for [...]
The #2016 throwback meme: advertising edition
Social media this week has been like a time machine, taking users back to 2016 in the latest manifestation of online nostalgia. The trend seems to be about romanticising the past and recapturing a time when culture was less fragmented, before algorithms had taken over the internet. What happens when we apply the same nostalgic [...]