Programmatic advertising has never lacked metrics. What it often lacks is proof. Marketers today can see impressions, clicks, conversions, view-through rates, and completion rates in post-campaign reports. Performance “appears” measurable. However, when leadership asks tough questions like, “Did our advertising actually drive incremental results?” or “Would these results have happened anyway without marketing?” the answers [...]

Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.

The ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announced Apple’s “Glad I Met You” as the winner of the Inaugural ONE Asia Chinese New Year Awards, a new recognition honoring the most emotionally resonant and culturally impactful Chinese New Year films from across Asia-Pacific.   The new award celebrates brands that invest in high-quality [...]

If you walk into a modern supermarket, apparel store, electronics outlet, or even a pharmacy today, you’ll feel a subtle shift in the atmosphere. The shelves look familiar.The products are the same.But the experience is undeniably different. Digital screens glow from the aisles, adding motion and storytelling where static posters once hung. Promotions update instantly. [...]

This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.

The company is the first adtech firm to plug in.

eBay had one clear goal: make sure their event didn’t get lost in the Super Bowl chaos. So what did we do? The post How Mobile Billboards Brought Life During Super Bowl Weekend first appeared on OOH TODAY.

Aldi is reportedly reviewing its creative account for what seems like most of the world (including the US and China) and also the UK where McCann Manchester has handled the business since 2005. It also survived a UK review in 2016. Interestingly Aldi gave Pablo a spin for a recent campaign in Ireland. Aldi’s ‘Kevin [...]

Adoption of programmatic trading in CTV is on the rise, according to IAB Europe's inaugural 'Attitudes to Digital Advertising' report, but the trade body's survey of its members revealed that this adoption is fragmented, with gaps in visibility causing high levels of uncertainty. While 21 percent of respondents now buy or sell over 81 percent [...]