ABC World News Tonight saw declines in total viewers.

New study from McCann unpacks a growing consumer trust crisis

ChatGPT advertisers can now use LiveRamp's Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.

All three morning programs recorded week-to-week declines in total viewers.

Allwyn, the operator of The National Lottery, has introduced a new marketing campaign to support the updated Lotto game format, which now allows players to have two chances to win with a single ticket. The campaign, developed in collaboration with the creative agency VCCP, aims to increase awareness...

Royal London, the UK's largest customer-owned life, pensions, and investment company, has launched a new campaign titled 'Royal London Works For You.' This initiative aims to highlight the company's customer-owned structure by positioning customers as the bosses. The campaign, developed in collabora...

Wimbledon has launched its 2026 advertising campaign, 'Where Beauty Meets the Battle,' as part of the brand platform 'There Is Only One Wimbledon.' The campaign aims to capture the essence of The Championships by highlighting the unique blend of tradition, beauty, and competitive spirit that defines...

Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.

Storied search agency returns as a lean, AI-focused holdco solution

While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]