BSA, Morgan Rutherford Associates Ltd (MRA), Lamar Advertising Company, The Hucksters, Lamar Advertising Company, Zenith Media New York, capital marketing FZ LLC, Advanse, Clear Channel Outdoor, 3uview, View Media, Interstate Outdoor Inc., OUTFRONT Media -mark these milestone moments in OOH. The post ABCD+ 8 Anniversaries, 43 Birthdays This Week! first appeared on OOH TODAY.
the World Cup is truly insane. Obsession. Fanaticism. Bordering on addiction...it's the best! And every 4 years we The post World Cup From FOX One and Anomaly first appeared on OOH TODAY.
Clawing for Connection The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Unicef's latest campaign, "I Want AI to Take My Job," addresses the global issue of child labor by juxtaposing it with the widespread fear of artificial intelligence taking over jobs. The print campaign features images of children in various labor-intensive settings, such as workshops, factories, an...
Valvoline Instant Oil Change has launched a new campaign titled 'The Ride Wrangler,' developed in collaboration with creative agency 3Headed Monster. The campaign aims to redefine the quick oil change category by focusing on the importance of making informed decisions about vehicle care. In an indus...
For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to [...]
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue [...]
The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.
Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.
The tech giant taps Hilton to make vibe coding more accessible to women.
