Polycab India Limited Creates Community-First Experiences at Ganesh Utsav in Mumbai
Ganesh Utsav in Mumbai is more than a festival—it is a citywide celebration that brings...
Week in Review: Dentsu Considers Selling its International Business, Reach Puts its Video Growth Plans into Action, and Netflix Continues Sports Investment
In this week's Week in Review: Dentsu is reported to be considering selling its overseas business, Reach ups its video output, and Netflix buys baseball rights in Japan. Top Stories Dentsu Considers Selling International Business Japanese advertising holding company Dentsu is considering strategic options for its struggling international business, including a potential sale, according to [...]
Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78
Steve Hayden, co-creator of Apple’s “1984” Super Bowl ad and a creative legend, has died
The Trade Desk Shareholders Will Vote Whether CEO Jeff Green Should Keep Supervoting Shares
The company’s board is urging investors to maintain its current stock structure—and CEO Jeff Green’s decision-making power hangs in the balance.
Scope3 Names Tim Collier Chief Commercial Officer as It Pushes Into ‘Agentic Advertising’
Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls “agentic advertising.” Collier, who has led Scope3’s U.K. […]
MAA Ad of the Week: New York Times from Isle of Any
The New York Times is a pretty good client to kick off a new agency and Isle of Any from Laurie Howell and Toby Treyer-Evans debuts with a new brand position for the famed paper, ‘It’s your World to Understand.’ Both were previously at former agency Droga5. Essentially it’s a bid to present the whole [...]
OOH Moves Today – 42 Moves This Week!
Orange Barrel Media, dentsu, Lamar, Black Belt Outdoor, OUTFRONT, billups, Pattison Outdoor, Grey Outdoor, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 42 Moves This Week! first appeared on OOH TODAY.
Dating App Pure Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users. The post Dating App Pure Swipes Right On Programmatic CTV Ad Buying appeared first on AdExchanger.
Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth [...]