Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market [...]
The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the [...]
Much is expected from Ace of Hearts, the newish agency headed by former adam&eveDDB creative supremo Richard Brim, so when it lands Tate Modern as a client the result had better be good. First up is a teaser for Modern’s blockbuster summer exhibition Frida (Kahlo): The Making of an Icon. Tate interim director of audiences [...]
It’s all change at Just Eat Takeaway.com with the EMEA media account moving to WPP’s EssenceMediacom from Omnicom’s UM, hard on the heels of the food delivery’s firm’s creative business abandoning Omnicom’s McCann for independent VCCP. EssenceMediacom beat Publicis Media’s Spark Foundry and UM to the business which includes major market the UK. Just Eat, [...]
Martini epitomised Don Draper Mad Men-era advertising just as much as Coke teaching the world to sing. Now Martini Man is back in the form of Bridgerton actor Jonathan Bailey auditioning for the role, all in the cause of Martini Bianco challenging Aperol in the spritz stakes. Martini V-P Emma Fox says: “Jonathan Bailey brings [...]
American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.
The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.
The real soccer rivalry is playing out in the ads.
You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s [...]
