Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase
How Pinterest is compressing the funnel between discovery and conversion.
Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]
These Celebrities Were the Most Engaging in Super Bowl Commercials
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
LOOMIS Super Bowl Party — Our Top 10 Ad Picks
An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl. The post LOOMIS Super Bowl Party — Our Top 10 Ad Picks appeared first on The LOOMIS Agency.
Say Hello To SAGE, The Latest Agentic AI Platform
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. [...]
Dentsu Wins i-Health’s Integrated Media and Creative Account
i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]
Clear Channel Outdoor to be Acquired for $6.2 Billion
While the Big 3 have always dominated, ...over the last 8 years it's been The Big 1 and Then 2 Trailing. Take a victory lap, Lamar The post Clear Channel Outdoor to be Acquired for $6.2 Billion first appeared on OOH TODAY.
AI Made A Record Play During Super Bowl LIX
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot [...]
EU Says TikTok’s Addictive Design Breaks the Law
The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary [...]