ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announces the launch of the inaugural ONE Asia Chinese New Year Awards, a new platform dedicated to recognizing the very best creative work emerging from across the APAC region during the year of the Horse. For the first time, ONE Asia will spotlight the extraordinary body of storytelling that appears [...]
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
The hire comes weeks after the social publisher returned to founder ownership.
Reaching high-net-worth individuals is notoriously difficult in a fragmented media landscape ...OOH remains the "un-skippable" medium for this elusive group The post Stat of the Week: Converting Affluence into Advocacy first appeared on OOH TODAY.
Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed Ogilvy’s Lucy Tone-McGurk as its first global chief client officer. INGO (below) works with clients including including IKEA, Deutsche Telekom and Burger King. Tone-McGurk says: “I have been a huge fan of INGO for years [...]
Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization [...]
While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the [...]
To achieve big-screen scale on a modest budget, used a blend of human creative craft and carefully directed AI production tools to achieve The post Dinosaur Pumps Up the Terror with a Flat first appeared on OOH TODAY.
See what’s new in Microsoft Advertising for February 2026: an enhanced ad preview hub for Audience ads, plus Performance Max and Google import updates.
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” [...]
