This summer, UK measurement body Barb began reporting audience figures for a selection of the most-watched YouTube channels, reigniting an ongoing debate in the industry over whether YouTube can be considered as (or even compared with) TV in the eyes of advertisers. While Google and TV broadcasters approach the issue with their own arguments (largely [...]
Some agencies start big – NYC’s Isle of Any with the New York Times – others small, with a raft of accounts, some of which may have staying power. Ark Agency, founded by former adam&eveDDB joint CEO Mat Goff and Anomaly MD Mike Wilton, has gone the latter route, winning a number of non-household names. [...]
In the past week, the headlines have been relentless. Nineteen Russian drones breach Polish airspace. Israel bombs Gaza and Yemen in one sweep. NATO talks about invoking Article 4 for the first time in years. Two cargo ships sink in the Red Sea. Taiwan holds its largest military drill in history. Putin and Kim join [...]
The Swedish buy now, pay later firm made a strong trading debut with shares climbing nearly 15%
hiring of a new Director of Marketing, Renee Larson The post OAAA Hires New Director of Marketing first appeared on OOH TODAY.
Sport England’s ‘This Girl Can’ made a big impression and did lots of good for then agency FCB Inferno. It’s since moved to new entity the grandly-entitled This Girl Can Collective comprising PR firm 23red, House of Oddities, The Outsiders and the Multicultural Marketing Consultancy. Sounds like an analogy for modern bureaucratic life, aka box-ticking. [...]
“It’s not just about being seen -- it’s about being remembered” The post THE PENTACULAR: HERITAGE OUTDOOR MEDIA REIMAGINES TIMES SQUARE’S ICONIC CORNER first appeared on OOH TODAY.
SSPs aren't thrilled by TTD characterizing them as "resellers"; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA. The post For SSPs, What’s In A Name?; A Pillar Of The Community appeared first on AdExchanger.
In this edition of On Background, the 138-year-old media giant might be the only one still trying to get into the news business these days.
… (and How to Fix Them) Ads can be a secret weapon or mystery box. Many owners throw cash at “getting the word out” only to wonder why their chairs are still empty. It’s clear that advertising is crucial especially for local businesses. So where is the disconnect? Spoiler alert: it’s not that advertising doesn’t [...]
