This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]

When we think of advertising for entertainment destinations, we often focus on acquiring new customers. However, recent data suggests The post Stat of the Week: The Power of the “Regular” first appeared on OOH TODAY.

Here’s the kind of epic you don’t usually come across in February – Billy Faithfull’s Joyful and Triumphant for Jonathan Warburton (yes, he’s in it again too) with Morgan Freeman as the baker celebrates 150 years in business. Starts off by being the now customary “Oh there’s a celeb here” and then gets quite serious [...]

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way [...]

Old Spice, Kaiser Permanente, Ricolino Mexican candy, King’s Hawaiian, Guy’s Flavortown Tailgate, Guy Fieri and Eli Manning, Super Bowl The post Experiential OOH Takes the Lead During Super Bowl Weekend first appeared on OOH TODAY.

DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations [...]

Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting [...]

The 2026 Super Bowl was down around 2.8 million viewers from last year.

Programmatic advertising has grown more powerful — and more complex. But as tools and channels multiply, clarity is often lost, leaving marketers to explain performance after the fact instead of optimizing while it matters.

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.