You’re watching makeup tutorials on YouTube. An ad plays. It’s for a home alarm system. You skip. When ads lack context, attention disappears. Media dollars follow. Silverpush was built to solve this relevance gap for brands, advertisers, and consumers alike. Because when advertising aligns with what someone is already watching, it stops feeling intrusive. It [...]

The case for increasing investments in news advertising to grow your business.

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.

GMA was the only morning show with week-to-week gains in both measured categories.

A+E Global Media announces new content and brand creative studio.

Over the last 18 months, European broadcasters and TV sales houses have ramped up their efforts to attract new-to-TV advertisers that usually spend on search and social platforms. While many of these announcements have focused on lowering the cost of entry to TV using AI-enabled creative solutions, Sky Media has looked to addressable advertising to [...]

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, [...]

adam&eveTBWA is proud to unveil “Calling All Heroes,” a bold new campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively. Designed to rally heroes of all sizes, the [...]

fleet size is not a vanity metric. It is the operational backbone of nationwide mobile billboard advertising. The post Why Fleet Size Determines Success in Multi-City Mobile Billboard Campaigns first appeared on OOH TODAY.

Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. The post Comcast Spinoff Versant Media Stakes Its Future On Streaming appeared first on AdExchanger.