Nielsen and Warner Bros. Discovery Sign Multi-Year Deal
WBD will utilize Nielsen’s big data + panel as currency for ad sales transactions, including its upfronts and beyond.
Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works. That was the vibe at the IAB Connected Commerce event in New York City, at least. [...]
Crayola’s Victoria Lozano on Why Creativity Is Our Greatest Skill in an AI-Driven World
Creativity is a life skill that prepares people for whatever lies ahead.
Indian Jewellery Brands Strengthen Market Presence in Singapore with Strategic Outdoor Advertising
In an increasingly competitive retail environment, Indian jewellery brands are actively leveraging out-of-home (OOH) advertising to expand their market presence and strengthen brand visibility in Singapore. With its multicultural population, high consumer spending, and strong retail infrastructure, Singapore presents a compelling opportunity for heritage-led jewellery brands looking to scale beyond their home markets. For jewellery [...]
Attention Please: How Does YouTube Measure Up to TV?
This summer, UK measurement body Barb began reporting audience figures for a selection of the most-watched YouTube channels, reigniting an ongoing debate in the industry over whether YouTube can be considered as (or even compared with) TV in the eyes of advertisers. While Google and TV broadcasters approach the issue with their own arguments (largely [...]
Loveholidays and beans brief keep Ark Agency motoring
Some agencies start big – NYC’s Isle of Any with the New York Times – others small, with a raft of accounts, some of which may have staying power. Ark Agency, founded by former adam&eveDDB joint CEO Mat Goff and Anomaly MD Mike Wilton, has gone the latter route, winning a number of non-household names. [...]
When Leaders Collapse, Crowds Take Over
In the past week, the headlines have been relentless. Nineteen Russian drones breach Polish airspace. Israel bombs Gaza and Yemen in one sweep. NATO talks about invoking Article 4 for the first time in years. Two cargo ships sink in the Red Sea. Taiwan holds its largest military drill in history. Putin and Kim join [...]
Klarna CMO Says AI Is Driving Marketing Strategy as It Makes Trading Debut
The Swedish buy now, pay later firm made a strong trading debut with shares climbing nearly 15%
OAAA Hires New Director of Marketing
hiring of a new Director of Marketing, Renee Larson The post OAAA Hires New Director of Marketing first appeared on OOH TODAY.