When your brand is core to the growth engine, you need to learn how to drive.

From AI personalization to outcomes-based measurement, here are the trends TV insiders are expecting.

Sadiq Khan’s office blames delay on lack of government guidance on links between gambling ads and harm Gambling companies have spent nearly £5m to advertise on the London transport network since Sadiq Khan pledged to stop them from doing so, amid a prolonged impasse between the mayor’s office and the government. Khan said during his [...]

Brigitte Bardot has died at 91. She wasn’t just a screen icon. She was a rupture. Bardot changed how desire looked, moved, breathed. A natural beauty, before Botox taught faces to stop telling the truth. Then she did something rarer than fame itself. She walked away. At the height of global obsession, she chose disappearance [...]

DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges with IPG. In 2018 Campaign produced its top 20 agencies of all time and it still hangs together pretty well (allowing for an Anglo-perspective) with both in prominent places. DDB was top. Not so much [...]

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Season’s Beatings appeared first on AdExchanger.

Ad buyers and sellers tell us how AI will affect TV in the year ahead.

Adams Outdoor, JCDecaux, Uber, Seen Media Group, OUTFRONT, Midnight Oil, Lamar, RapportWW, The OOH Squad, Publicis Media, Prestige Brands P. R., Billups, Carvertise, Clear Channel, Liberty Signs, Angel Media, Smartify, OMG--here's a roundup of the top moves of 2025 The post OOH Moves 2025 Roundup – Part 1 first appeared on OOH TODAY.

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