How to Think Like a Startup to Stay Scrappy and Resourceful

SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her.  In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen [...]

By |2025-10-29T13:53:31-07:00October 29th, 2025|News|Comments Off on How to Think Like a Startup to Stay Scrappy and Resourceful

Walmart’s CTV OS is Set to “Dominate” North American Market, Suggests Omdia Data

Walmart's $2.3 billion acquisition of TV manufacturer VIZIO last year was a big signal of the retailer's TV advertising ambitions. Walmart is already one of the biggest players in the US retail media space, but the VIZIO deal, which gives it ownership of VIZIO's owned-and-operated smart TV operating system CastOS, strengthens Walmart's access to valuable [...]

By |2025-10-29T12:29:29-07:00October 29th, 2025|News|Comments Off on Walmart’s CTV OS is Set to “Dominate” North American Market, Suggests Omdia Data

For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. Last year, ad measurement startup Haus kicked off a large-scale study [...]

By |2025-10-29T10:14:50-07:00October 29th, 2025|News|Comments Off on For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

Looking ahead to 2026: California Enacts New Companion Chatbot Law

On October 13, 2025, California Governor Gavin Newsom signed into law the nation’s first statute aimed at regulating “companion chatbots,” which are AI systems that simulate human-like relationships with their users. The new law, which has been added to California’s Business & Professions Code, sets out disclosure, safety, and reporting requirements. Users who suffer harm [...]

By |2025-10-29T09:38:59-07:00October 29th, 2025|News|Comments Off on Looking ahead to 2026: California Enacts New Companion Chatbot Law

Amazon thinks we need a recent past reminder at Christmas

Advertisers and agencies tie themselves in all kinds of knots each Christmas – this year, it seems, both Asda and McDonald’s will be basing their Christmas hopes on The Grinch – but sometimes it’s best to keep it simple. A couple of years back this one scored mightily for Amazon and it’s set to return [...]

By |2025-10-29T08:24:35-07:00October 29th, 2025|News|Comments Off on Amazon thinks we need a recent past reminder at Christmas

Awakening ‘a little bit Piyush Pandey’ in all of us

Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for the world of brands and advertising. His work & legacy touched millions of lives as witnessed by the heartfelt expressions from not just advertising & marketing folks but common people too. While reading the various [...]

By |2025-10-29T06:35:55-07:00October 29th, 2025|News|Comments Off on Awakening ‘a little bit Piyush Pandey’ in all of us

The Evolution of Layoffs: A Corporate Love Story

There was a time when layoffs felt like failure.A bruising, reluctant move. A last resort.Now? They’re a business model , a recurring ritual in the quarterly earnings liturgy.A cleansing ceremony to reassure investors that “discipline” still rules. Let’s rewind. The Pandemic Years  “We’re All in This Together!” 2020 changed everything.Or so we thought. As the [...]

By |2025-10-29T05:19:35-07:00October 29th, 2025|News|Comments Off on The Evolution of Layoffs: A Corporate Love Story
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