Digital advertising growth helped boost UK advertising spend by 11.4% in Q3, according to the latest Advertising Association/WARC spending report. Growth for the whole year 2025 is expected to hit 10.1%, reaching £46.9 billion, and in 2026 a further 7.5% rise will take the total spend to £50 billion. Search (+14.9%) and online display (+14.3%) [...]
The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black.
Some warped logic has been applied to this ad for Columbia sportswear. The brand is demonstrating its clothing’s ability to make the worst parts of nature palatable in an unusual way – by making unsavoury bear poo taste good in a new beer named Nature Calls. The beer was conceived by adam&eveTBWA and will be [...]
Sky Media this morning announced the launch of a new AI-powered creative toolkit, designed to make it easier for small and medium-sized enterprises (SMEs) to make fit-for-TV ads. The launch comes amid a widespread push from broadcasters across the US and Europe to tap into more spend from smaller businesses, competing for budgets which would [...]
If you’re a nurse, a bricklayer, an engineer, or an IT security whizz and you’re getting to the burnout stage, the Department for Education has the solution – re-energise your career by teaching your skills to the next generation. The “Give your skills new life” campaign is the first from VCCP since it won the [...]
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not [...]
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer’s biggest stage.
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are questioned. According to the FT Google has sent a “cease and desist” lawyers letter to UK measurement group BARB and Kantar Media warning them off comparing YouTube viewership on TV with linear TV channels. YouTube [...]
The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever. But this increased velocity has also introduced confusion. Many advertisers assume [...]
Among the many changes included in the One Big Beautiful Bill Act (OBBBA) is one relevant to brands and agencies running sweepstakes, contests, and other consumer promotions. For prizes (such as cash, gift cards, trips, merchandise, and event tickets) awarded after December 31, 2025, OBBBA raises the federal Form 1099-MISC reporting threshold from $600 to...
