Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how [...]
Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out. The post The ‘Boring Tax’: Why Safe Advertising Is Killing Your Brand ROI appeared first on The LOOMIS Agency.
Brands that overstay their welcome are worrying prominent, notably in never-ending advertorials currently infesting the UK’s cheap channels. You really want five minutes on DIY cremations or mind-numbingly tedious power tools? No wonder no-one watches the programmes, they can’t find them. If you really must, though, you could take a leaf out of Jeep’s book. [...]
In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.
The best marketing pranks from Yahoo, Olipop, and more
The gap between impression growth (27%) and reach growth (34%) reveals a critical point: not all impressions are created equal. The post April 1st – No Jokes! Stat of the Week first appeared on OOH TODAY.
Kalil & Co, Inc. will be in attendance at the IBO 2026 Conference in New Orleans The post Kalil & Co., Inc. to Attend IBO 2026 first appeared on OOH TODAY.
The historic launch will take place from the Kennedy Space Center in Florida.
Samsung Ads, the advertising arm of Samsung's media business, has announced a new solution for advertisers seeking clarity into the performance of their TV campaigns. Launched today, TotalView provides a unified view of reach across linear and streaming, within the Samsung Smart TV ecosystem. In the context of ongoing fragmentation of viewing in TV environments, [...]
In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]
