With a global upbringing spanning Mumbai, Singapore, and now Brooklyn, Tarinee Rajaramaran, brings a powerful blend of cultural perspective, empathy, and humanity to her work as an Art Director for Edelman, New York. Her work sits at the crossroads of storytelling, design, and psychology, where she crafts ideas that don’t just look good, but mean something. [...]
this is the one time of year when everyone is out of home — and in a buying mindset The post Deck the Halls —highways, bus benches, and airport terminals —(Why Advertisers Should Use Every OOH Format This Holiday Season) first appeared on OOH TODAY.
Today, we are unveiling new updates to Copilot in Microsoft Advertising Platform, your AI assistant for digital advertising.
Christmas seems to be awash with Grinches: Lucky Generals produced one for Asda over here and Walmart is about to unleash one – portrayed by Walton Goggins – over there, Black Friday and Christmas. And McDonald’s is said to have one up its sleeve too. Walmart still owns 10% of Asda: did they compare notes [...]
From bloody birds to protein bowls--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Reading Time: 4 minutesThis milestone win reflects VDO.AI’s creative and technology-led approach in delivering hyper-targeted digital experiences for the real estate sector. VDO.AI has been recognised with the Best Tech-Enabled Campaign award at the Financial Express Futech Awards 2025 for its groundbreaking collaboration with Hero Realty. The award-winning campaign set a new benchmark in data-driven [...]
Advertising group declines to comment on reports of interest from rival Havas and private equity groups Apollo and KKR Business live – latest updates Shares in WPP have risen sharply amid speculation that the advertising group could be the subject of a takeover by a rival or a private equity buyer. Its French rival Havas, [...]
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking [...]
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share. [...]
We’re seeing growing adoption of programmatic in the CTV space across Europe says Stefanie Briec, Senior Director, Demand Sales at Comcast Advertising. More and more advertisers are buying through programmatic channels, seeking automation and flexibility, and that in turn is encouraging broadcasters to open up programmatic pipes. With live inventory, however, adoption in Europe is [...]
