Nate Bargatze Makes Jeans Joke While Introducing Sydney Sweeney and Other Emmys Takeaways
The 77th Emmys were a big night for The Studio and brands.
KFC Thailand, Flipkart and more: creative ads of the week
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel [...]
HATCH and Peabody Essex Museum Launch Latest Leg to ‘Escape the Algorithm’ Campaign
Boston-based creative agency HATCH and Peabody Essex Museum (PEM) are rolling out the latest leg of their imaginative brand campaign positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The campaign's foundation rests on a simple but powerful insight that while social media algorithms deliver content designed to keep users scrolling, PEM [...]
How is AI Helping Agencies Personalize Campaigns and Generate Ad Content at Scale?
The ad world is changing and moving ahead at an unimaginable pace. The drivers? Of course, evolving consumer expectations are one of them. However, you cannot discount the role technology plays amidst the dynamic environment. Now, at the core of technology is AI. A technology that’s reshaping the world, while also helping ad agencies reimagine… Read [...]
OOH Classifieds Today —Central Florida, Lakeland/Ocala
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Central Florida, Lakeland/Ocala first appeared on OOH TODAY.
How to Customize Bionic for Your Unique Needs
Whether you’re optimizing internal efficiency or tailoring output for clients, Bionic’s flexible customization options help you get it done YOUR WAY.
Denver Marketing Firm Boosts Performance for Golf Nonprofit
How Our Denver Marketing Firm Brought Traffic Above Par For nonprofit organizations like First Tee, outreach is everything. Since working with Real FiG Advertising + Marketing, the Colorado Rocky Mountains branch of this beloved youth golf instruction program has seen real success in boosting organic search performance. Let’s walk you through how our services have [...]
Behind WBD’s Mysterious Weapons Marketing Campaign
The Weapons campaign leaned into cryptic messaging and '90s nostalgia.
Week in Review: Paramount Lines Up a Bid for Warner Bros. Discovery, BILD Opens a Video Studio, and FranceTV Launches an AI Buying Tool
In this week's Week in Review: Paramount lines up a massive bid for Warner Bros. Discovery, BILD opens a new studio to power its video ambitions, and FranceTV launches an AI-powered buying tool. Top Stories Paramount Rumoured to be Lining Up Warner Bros. Discovery Takeover Bid International media giant Paramount, fresh from its merger with [...]
Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn, Instagram, and Facebook automatically play videos on mute, which means audiences engage with ads through visuals alone, not audio. This shift has rewritten the rules for advertisers. Traditional storytelling elements like narration, sound design, and [...]