I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.
Brittany Sadlouskos – COO, DAA Media + Marketing
Send a text In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 [...]
AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e., profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% to around $370 as of today, a continuation of the wild ride the company’s [...]
Trump Tariffs Hit Pinterest’s Ad Revenues
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
How to Plan a High-Impact Mobile Billboard Campaign
source: lasvegassun Mobile billboard advertising has become a powerful tool for brands looking to stand out in busy urban environments. Unlike traditional static billboards, mobile billboards move through high-traffic areas, allowing advertisers to reach audiences at the right place and time throughout the day. However, visibility alone does not guarantee success. A high-impact mobile billboard [...]
WPP’s Creative Agency Reorg Lands Too Little, Too Late
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
MNTN Had A Big First Year As A Public Company. What’s Next?
If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s [...]
AppLovin CEO Suggests the Company’s Stock is Undervalued, Despite its Market Cap Massively Surpassing All Agency Holdcos Combined
Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for [...]
Programmatic’s Next Era: Clarity Is The New Currency
Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never [...]