For much of advertising history the chief executive of a network agency has been described primarily as the person responsible for growth, operational discipline and predictable financial performance across a complex organisation serving multiple clients and markets. Those responsibilities are real and necessary, particularly inside global networks managing complex client relationships and financial accountability. Yet [...]

When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value. The post When gas prices go up, QSR traffic goes down. appeared first on The LOOMIS Agency.

Uniqlo Threads Its Way Into Williamsburg The post The Best Billboard I Saw Today first appeared on OOH TODAY.

At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.

The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In [...]

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.

Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.

“We entered the Kansas City market last month, and are now bolstering our strong position in Tulsa. We are big believers in the future of The post Whistler Billboards Acquires 77 Displays in Tulsa, Oklahoma from Lindmark Billboards first appeared on OOH TODAY.

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out [...]