Outdoor the biggest canvas in advertising. predict the long- and short-term impact of Out Of Home ads, both static images and digital billboards, ... under the spotlight to see who really has the OOH The post Who Really has the OOH? —Merchant Gourmet, Apple and Lloyds first appeared on OOH TODAY.
Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed more than 60 million impressions across 30+ campaigns to see if contextual video advertising on [...]
In digital marketing, attribution often tells an incomplete story. Search platforms frequently receive credit for conversions because they capture the last interaction, the moment when a consumer clicks an ad, visits a site, or completes a purchase. Yet that moment rarely happens in isolation. Long before someone searches for a brand, other channels like programmatic [...]
The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies ? Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium [...]
...Join our dynamic team as a Graphic Designer/Brand Marketing Specialist at SILVERCAST, a leading force in the out-of-home (OOH) media industry. We are looking for a seasoned, strategic, and results-driven professional to The post Graphic Designer/Brand Marketing Specialist —OOH Classifieds Today first appeared on OOH TODAY.
Andrew Essex, the founding CEO of Droga5, is joining the company alongside Fortune veteran Delwyn Gray.
However, viewership has come down from recent highs.
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.
