98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million
The 2026 Oscars take a viewership dip.
Week in Charts: Stagwell’s Mark Penn on the State of Holdcos, AI Concerns Top IAB Europe Challenges, and “Subscription Cycling” on the Rise
In this week's Week in Charts, Stagwell's Mark Penn on the state of holdcos, AI concerns top IAB Europe challenges, and "subscription cycling" on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the [...]
FTC Warns Auto Dealers: Advertised Vehicle Prices Must Include Mandatory Fees
Last week, the Federal Trade Commission (FTC) announced it is sending warning letters to 97 auto dealership groups nationwide, reminding them that the price they advertise to consumers must reflect the total price consumers will be required to pay for the vehicle—including all mandatory fees but excluding taxes. According to the FTC, advertising a price that does...
Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson
Turning stock car racing into a lifestyle brand.
Andrew Lustigman and Morgan Spina to Speak on Sweepstakes, Contests, and Giveaways: Mastering the Legal and Regulatory Landscape 2026 for myLawCLE Webinar GalleryAndrew Lustigman and Morgan Spina to Speak on Sweepstakes, Contests, and Giveaways: Mastering the Legal and Regulatory Landscape 2026 for myLawCLE Webinar
Andrew Lustigman and Morgan Spina to Speak on Sweepstakes, Contests, and Giveaways: Mastering the Legal and Regulatory Landscape 2026 for myLawCLE Webinar
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina will deliver a presentation for a myLawCLE webinar entitled “Sweepstakes, Contests, and Giveaways: Mastering the Legal and Regulatory Landscape 2026” on March 19 at 1:00 P.M. EST.
Future Is Training Its AI On Publisher First-Party Data
For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize [...]
UK Government Launches Initiative to Support Local Media and Tackle News Deserts
The UK's culture secretary Lisa Nandy today announced the launch of a new government strategy to protect the future of local news, which will include a £12 million fund to fuel local media's digital innovation, and government commitments to invest ad spend in regional media. In a statement set to be delivered at the Society [...]
When Posters Ruled the Streets
Data flows where paste once dried. ...canvases have changed to glowing screens, changing every 8 seconds, where paper once hung The post When Posters Ruled the Streets first appeared on OOH TODAY.
Why Websites Need Blogging: 67% More Leads & Higher ROI
Small service businesses often struggle to turn website visitors into paying customers. Blogging offers a proven solution. Companies that maintain consistent blogs generate 67% more leads than those without one.... The post Why Websites Need Blogging: 67% More Leads & Higher ROI appeared first on PGN Agency.
Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.