Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.
The Best Regional Cities For Billboard Advertising In 2025
For years, brands have concentrated OOH (out-of-home) spend in London. The UK capital still dominates, but the economics of media are changing. Regional cities now deliver unmatched reach at a lower cost. As Joe Lawson, Head of Commercial at 75Media says: “For too long, London has been seen as the only stage for high-impact out-of-home [...]
Week of Oct. 6 Evening News Ratings: NBC and CBS See Growth in Demo
Nightly News closes the gap with WNT in the demo.
The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media [...]
Industry Coalition Ushers in Age of Agent-to-Agent Trading with Ad Context Protocol Launch
An industry coalition of ad tech businesses, media businesses, and buy-side companies have today launched 'Ad Context Protocol' (AdCP), a new open standard for agentic advertising infrastructure. The protocol sets standards for the ways in which different AI agents communicate with advertising platforms, and with each other, when buying and selling ad inventory. It's designed [...]
ADWEEK Reveals 2025 Experiential Awards Shortlist
This year’s contenders prove that experience isn’t just part of the marketing mix—it’s the heart of it.
Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising
Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.
Three Questions Every CMO Should Be Ready To Answer For Their CFO
In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business value. And no one is more invested in that proof than the CFO. This dynamic plays out daily: CFOs pressing for clarity, CMOs under pressure [...]
Cadbury Heroes campaign is System1’s all-time outdoor winner
Are these the most effective outdoor ads? Cadbury’s Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the highest score to date for OOH advertising. System1’s Star Rating is calculated by measuring emotional response to an advert, with strong, positive emotions a key factor in driving long-term brand growth. The ads, which show [...]
A self portrait
Jim Benton