if AI agents can “do marketing,” do we still need the current advertising ecosystem? The data and the product specs say The post Why Claude Cowork Won’t Disrupt the Trillion‑Dollar Consumer Advertising Machine first appeared on OOH TODAY.
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show [...]
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal [...]
Revlon has introduced Teyana Taylor as the new face of its 'Be Unforgettable' campaign, featuring one of its popular products, the Super Lustrous Lipstick. Taylor, noted for her diverse talents across film, fashion, and music, embodies the modern evolution of glamour, aligning with the campaign's em...
IKEA has launched a new campaign titled 'Unpackaged Goods' aimed at encouraging Canadians to organize their pantries using the brand's storage solutions. The campaign taps into the growing trend of minimalist pantry aesthetics, which have become popular through social media influencers and celebriti...
Jägermeister has launched a new campaign introducing the Division Dedicated to Ice Cold Shots (D.I.C.S.), aimed at highlighting its commitment to serving its signature drink at the optimal cold temperature. The campaign, set in the company's U.S. headquarters, features real employees and presents a...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a [...]
Some inventory is only sold as a group. Now the packages you build for it don't have to be recreated every time. Not all OOH inventory is sold unit by unit. Wrapped vehicle fleets, subway station takeovers, street furniture networks — these formats only make sense as a
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting [...]
