With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication. Gaming brands are increasingly aligning themselves with people’s habits and expanding into broader pop culture Xtrim streaming service: Lag or Bad Paradais DDB Take the Lag or Bad campaign, for example. I find it brilliant [...]
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. “We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the [...]
All three morning shows saw week-to-week declines in total viewers.
UK-based agency holding group WPP's media arm WPP Media this afternoon unveiled 'Open Intelligence', which it describes as a "next-gen data solution and the industry's first Large Marketing Model". The news comes less than a week after WPP Media rebranded from GroupM, a move which itself was designed to convey the media group's AI focus [...]
The station said some viewers expressed concerns over whether it would continue coverage after he leaves.
The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile network with more than 27 million subscribers. Wonderhood is in camp Three UK, while Leo Burnett works with Vodafone. It could all go out to pitch of course, but Vodafone is the majority partner with [...]
In a bold move to democratise skincare and encourage inclusivity, Deconstruct, a rising star in...
This week, Silverpush is excited to feature Scott Stewart, the EVP, Managing Director at Epitaph Group. We break down what makes the agency special, why Epitaph Group chose Silverpush as a contextual partner, and, best of all, Scott’s hot take on the advertising world today. 1. Tell us about your agency. What makes you stand [...]
The executives, players and managers changing the game on and off the court.
Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in "additive" viewership. "We want to get that content out to as many people [...]
