It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have [...]
Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming And Studio Businesses Are Worth Acquiring appeared first on AdExchanger.
ESPN Bet will cease to exist starting Dec. 1.
Send us a text In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles [...]
Plus, Melissa Tony Stires and Janna Salokangas of Mia, AI, TED Next and The Female Quotient’s AI Summit.
AI won’t need to steal your attention. You’ll give it willingly because it sounds like understanding. Over the past months, OpenAI has quietly floated the idea of adding ads to ChatGPT’s free tier maybe “sponsored suggestions,” maybe affiliate-style prompts. Officially, there are “no active plans.” But the economics tell a different story. When you’re burning [...]
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.
How OOH moves from “interesting reach channel” to a fully integrated, accountable part of modern media planning. ...Verifiable, auditable, and trusted ...How OOH ratings compare ... what OOH can learn The post Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy first appeared on OOH TODAY.
Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online. When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability [...]
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