Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national spent six years at the global beauty giant and took on the transformation a year ago. She started out as a management consultant at Accenture in 2000 before switching into the digital marketing space. Choueiri [...]
She’ll be central to the holdco's three-year turnaround plan.
In light of that, a strategic review recommended the divestiture of these displays located north, west, and south of the The post Arrington Acquires Select North Texas Assets from Ralston first appeared on OOH TODAY.
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first [...]
A well-placed billboard or installation isn’t competing with a thousand adjacent posts and notifications. It exists in physical space, at human scale, where context The post AI Ads Everywhere, Creative Scarcity first appeared on OOH TODAY.
Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.
In the traditional world of marketing, “reaching the decision-maker” is often the hardest part of...
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