Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN. The post MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters appeared first on AdExchanger.
Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process. In this week’s edition, ads from Jeep, [...]
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. “The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part [...]
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut.
Did you know that almost 70 percent of people judge a business’s credibility based on its website? Your website shapes first impressions and can either draw in or drive away... The post Business Website Essentials: Complete Guide appeared first on PGN Agency.
The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by the Supreme Court in its ruling in NCAA v. Alston, an antitrust suit that essentially uncorked sponsorships and other revenue-earning opportunities for college athletes – now known as NIL deals (for [...]
The CTV market in Europe has reached its adolescent years says Stuart Keith, VP Global Ad Strategy & Partnerships at Rakuten TV Enterprise. We’re past the post-pandemic boom, but there’s still plenty of fragmentation and volatility — and businesses which can help bring clarity and unity are likely to win. That’s the idea behind the [...]
From Amazon's Rufus to ChatGPT.
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.
Pune is a colorful, vibrant city with multiple identities. While famous for its narrow ancient lanes, it is also popular for its lavish tech and business districts. On the other hand, it has also been one of the continent’s most important educational hubs. Not to forget the unique humor and intelligence of the natives, fondly… Read [...]
