Nielsen’s The Gauge Streaming Ratings for May 2025: Streaming Passes Linear
Streaming outperformed the combination of broadcast and cable for the first time.
Streaming outperformed the combination of broadcast and cable for the first time.
Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the red Smarties and Red Bull, there’s been a whiff of open hostility, triggered by insecurity, in the air this year. In case you hadn’t noticed, all is not well in the world of advertising. There’s [...]
Exec also says the platform will defend creators as AI becomes more prominent.
15,000 total viewers separated CNN's Erin Burnett OutFront from MSNBC's The Weeknight.
You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just inside the Palais where it’s the subject of multiple panel sessions but outside, where the massive ominous sounding tagline ‘whatistruth.ai’ is emblazoned on the side of the building. And then there was the enormous queue [...]
Parsing the generational divide in Morning Consult's Most Trusted Brands survey.
Enterprise dealer groups face a unique challenge: managing multiple rooftops with different market needs and local inventory while maintaining a unified brand presence across each location. The post Unified Branding, Localized Impact: Creative Solutions for Enterprise Dealer Groups appeared first on Stream Companies.
static and digital advertising displays ... includes flagship locations in California, Washington, Oregon, Idaho and Utah, with additional properties The post Liquid Outdoor Partners in Multi-Property Deal to Develop High-Impact Displays first appeared on OOH TODAY.
In our final 2025 Top Tips for Cannes (it’s on if you’ve missed it) Richard Denney, joint CCO of St Luke’s picks his possible winners. Many thanks to all our contributors. Top Tips for Cannes Lynx – ‘Catnip’ Following last year’s Cannes success with Robbery and Funeral, Lynx has continued its creative resurgence with a [...]