Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
WHEN OAAA FOUGHT THE FEDS
If you don’t defend your rights, someone else will redefine them for you. ...before OOH was invited back into national media plans, the OAAA existed for one overriding purpose:.. The post WHEN OAAA FOUGHT THE FEDS first appeared on OOH TODAY.
Healthy Growth In The Age Of AI
Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode [...]
“Your AI Made a Great Ad. Your Lawyer Has Questions”: Andrew Lustigman and Morgan Spina Publish Article in NYLJ on AI Generated Advertising and Emerging Legal Risks Gallery“Your AI Made a Great Ad. Your Lawyer Has Questions”: Andrew Lustigman and Morgan Spina Publish Article in NYLJ on AI Generated Advertising and Emerging Legal Risks
“Your AI Made a Great Ad. Your Lawyer Has Questions”: Andrew Lustigman and Morgan Spina Publish Article in NYLJ on AI Generated Advertising and Emerging Legal Risks
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in New York Law Journal entitled “Your AI Made a Great Ad. Your Lawyer Has Questions.” In the article, Andy and Morgan discuss how advertisers can [...]
Children faling asleep on the way back / Fatiguant à la longue?
THE ORIGINAL? Walt Disney World – 2019 Click on the image to enlarge Source : Adsoftheworld Agency : Yellow Shoes Orlando (USA) LESS ORIGINAL Inverso – 2025 « Game Over » Via : Adsoftheworld Ag : Fiasco (Peru) LESS ORIGINAL Royal Ontario Museum ROM – 2026 Click on the image to enlarge Source : LBB Online Agency : Courage, [...]
Publisher Creative Approval
Creative approval is one of the most friction-heavy steps between a media buy and a live campaign. Dozens of units across multiple markets — each requiring a format check, a visual review, and a clear decision communicated precisely enough that publishers can act on it. Done wrong, it's
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'
Why a 5-Mile Reach Beats a 5-State Spread
Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer. Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius. Since placing billions in advertising across markets, [...]
Advertisers Should Think Of Video Holistically. Consumers Already Do.
Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better, – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across [...]
UK junk food ad ban so diluted it may be largely ineffective, experts say
Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying The junk food ad ban intended to curb childhood obesity will affect only 1% of the £2.4bn spent annually on advertising food and drink, and may prove a “paper tiger”, ministers have been told. The government [...]