Overnight Cable News Ratings, Nov. 10-13: Wednesday’s 10 PM Hour Tops Demo
Networks offered live coverage of President Trump signing the bill to reopen the government.
Closing The Sound Gap: Why Audio Deserves A Bigger Place In The Omnichannel Mix
Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite podcast keeps you company during your commute. Your to-go playlist helps you get in the zone at the gym. [...]
Week in Review: Paramount Bags Champions League Rights, Meta Loses Spanish Competition Lawsuit, and RTL Forecasts a Fall in Ad Revenues
In this week's Week in Review: Paramount scores more sports rights, Meta loses and antitrust case in Spain, and RTL forecasts falling ad revenues. Top Stories Paramount Wins UK Champions League Rights Paramount's content investment spree continued this week as the US media giant won the right to air the majority of Champions League games [...]
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TikTok, Instagram, or Facebook: Finding the Best Fit for Your Brand Strategy
Every social platform is different in the way content is consumed, and the kind of stories that connect can vary from one channel to the next. So, what should your social media strategy be? Why the Platform Decision Matters According to Forbes, understanding your audience is a crucial aspect of your content strategy. The first [...]
Commissioner Candidate Shortlist —Part Two
The Charter, Key Powers and Responsibilities, Selection Criteria, Term and Remuneration, Reporting and Accountability, Transition and Implementation, Legacy & Remit, Suggested Candidate Shortlist The post Commissioner Candidate Shortlist —Part Two first appeared on OOH TODAY.
The Shifting Dollars Flowing Through Programmatic Pipes
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP. The post The Shifting Dollars Flowing Through Programmatic Pipes appeared first on AdExchanger.
Comic: Christmas Creep
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Christmas Creep appeared first on AdExchanger.
The Role of Regional PR Advertising in Reaching Tier-2 and Tier-3 India
India’s fastest-growing consumer base is no longer in metro cities — it’s in Tier-2 and...