Week of April 13 Cable News Ratings: Cable News Networks See Drops
A slower news week resulted in all cable networks seeing week-to-week decreases.
Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region
Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America
Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region
Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America
Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending
Marketing does not advance through opinion. It advances through building knowledge.
Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending
Marketing does not advance through opinion. It advances through building knowledge.
How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade
Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the public realm. How it can interact with audiences and the immediate surroundings. How it makes people feel, the environment often providing cues to deliver contextual relevance. The choice about where your ad appears magnifies the [...]
George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as aware of the fame and notoriety of Ernest Dichter, an Austrian born psychologist who became famous and ultimately filthy rich after the 1957 publication of Vance Packard’s book “The Hidden Persuaders,” which was an outrageously [...]
Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new [...]