The Risk of “Renting Your Margin” in AI Partnerships

Agencies are developing partnerships with Big Tech companies to drive their AI capabilities, but for independent agency PMG, building its own AI platform is fundamental to its business model. "If you just partner then really you're renting your margin over a period of time," says Josh Krichefski, President, EMEA at PMG. "It's never sustainabile." In [...]

By |2026-04-27T03:18:24-07:00April 27th, 2026|News|Comments Off on The Risk of “Renting Your Margin” in AI Partnerships

Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.

By |2026-04-27T02:10:33-07:00April 27th, 2026|News|Comments Off on Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

OAAA 2026 OOH Media Conference Unveils New Speakers

Full agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media ...May 11–13 in Dallas The post OAAA 2026 OOH Media Conference Unveils New Speakers first appeared on OOH TODAY.

By |2026-04-27T01:54:19-07:00April 27th, 2026|News|Comments Off on OAAA 2026 OOH Media Conference Unveils New Speakers
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