In a development that underscores the Federal Trade Commission’s (FTC) growing scrutiny of the “merchant of record” model, the commission announced a $5 million settlement with UK-based Paddle.com Market Limited (Paddle), which processed payments for multiple businesses that allegedly sold deceptive tech support software subscriptions to U.S. consumers. The Paddle settlement, which follows a series...
US trade commission approves deal for Omnicom to buy Interpublic, creating the world’s largest advertising agency Omnicom’s $13.5bn acquisition of rival Interpublic can move forward on the condition the new company does not enter agreements with others to steer ad dollars towards or away from publishers based on political content, the US Federal Trade Commission [...]
Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands as it increases its investment in influencer marketing. The U.S. […]
The big lesson from Cannes? The industry’s living in an AI-generated dream world A fascist president is wreaking global havoc from the White House, the US has bombed Iran, Putin is still bombing Kiev, genocide is taking place in Gaza, and the planet is on its death bed. But you wouldn’t think any of that [...]
As we've seen more and more AI-powered advertising technologies and tools come to market, debate is starting to emerge around the extent to which programmatic advertising will be transformed by AI. Will programmatic advertising in ten years operate fairly similarly to how it does now, made more efficient and effective by AI capabilities, or will [...]
Havaianas has appointed GUT as its first-ever global creative agency of record, as the brand aims to expand its presence beyond Brazil and into global lifestyle territory.
In a striking display of innovation and identity, Intel has rolled out a compelling outdoor...
connect brands with their customers as architects of attention, creators of moments, and pioneers of outdoor media innovation. Her expertise, integrity, and enthusiasm align perfectly with our culture and our The post Vector Media Appoints EVP of National Sales first appeared on OOH TODAY.
Dominc Proctor, one-time president of WPP’s GroupM and a man who served in the front line as media agencies took over from creative agencies as the drivers of the big ad holding companies, has died. A one-time boss of full service JWT in London he rose to the top as JWT tried to adapt from [...]
“This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers The post oOh!media Creates Specialist Sales Team first appeared on OOH TODAY.
