Last month, New York passed its 2025-2026 omnibus budget bill. Contained within the Transportation, Economic Development and Environmental Conservation bill are unique consumer protection provisions, including those related to automatic renewals, online return policies, and algorithmic pricing disclosures, as well as AI companions. Given the method in which they were enacted, many of these provisions [...]
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have [...]
Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one device will often be seen by multiple people, and advertisers can apply a 'co-viewing multiplier' to more accurately judge the reach of their campaign. But advertisers don't know exactly how [...]
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody the carefree Italian dolce vita and all things summer for the new Martini campaign. Apparently, Bailey goes to Italy every summer and the ad was filmed at the tail end of his last trip. The [...]
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the [...]
Bali continues to cement its reputation as one of the world’s most sought-after travel destinations. Blending natural beauty with rich cultural heritage and premium lifestyle offerings, the island attracts millions of domestic and international visitors each year, many of them high-spending travelers in search of unique and memorable experiences. At the core of this thriving [...]
Kraft Heinz’s long-awaited collaboration with Grammy Award-winning hip-hop producer Mustard is finally here.
Experiential marketing is a powerful tactic, but before you start make sure you can answer these important questions. The post Experiential Marketing: Is Your Brand Ready For Success? appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
You heard it here first, the 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026 The post OOH Media Conference ’26 first appeared on OOH TODAY.
You search for your own business online and see competitors filling the top spots while your company sits buried on page two or three. This frustrating reality affects millions of... The post Why Your Competitors Show Up First on Google (And How to Beat Them) appeared first on PGN Agency.
